Sr. Marketing Manager

Job title:

Sr. Marketing Manager

Company

Visa

Job description

Company DescriptionVisa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.Job DescriptionThe Canadian Marketing team is looking for a Senior Manager to join our team. This role will report to the Senior Director, Marketing and will be responsible for supporting marketing and brand initiatives to drive business growth. Working within a highly matrixed and cross-functional team, the incumbent will develop holistic marketing plans from initial strategy through to execution and measurement. Leveraging their thorough knowledge of multi-channel marketing, incredible interpersonal and project management skills, they will lead creative and media agencies to deliver impactful campaigns. This position will collaborate with internal Visa teams such as Product, Sales, Research, Legal and Marketing teams from other regions. The ideal candidate will be analytically savvy, have impeccable attention-to-detail, and will be comfortable managing and accurately tracking budgets. We are looking for a determined self-starter who is a creative problem solver, deals with complex challenges and ambiguity effectively, and will contribute to the strong and inclusive team culture we have created.Primary Responsibilities

• Serve as primary point of contact and marketing expert for dedicated product lines within Visa Canada
• Nurture and grow cross-functional relationships establishing yourself as a trusted partner
• Contribute to the development and management of annual marketing plan
• Collaborate across client, agency and Visa stakeholders to ideate and launch innovative, high-impact marketing campaigns
• Lead the measurement, analysis, and reporting of marketing program performance and its impact on business results
• Participate, influence and contribute to global marketing efforts
• Present to leadership and cross functional partners
• Day-to-day management of creative and media agency partners
• Budget management

Key Partners

• Canada, US and Global Marketing
• Creative and Media agencies
• Issuing Clients
• Global & Regional Sponsorship teams
• Corporate communications
• Legal
• Finance and Procurement and Compliance

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.QualificationsBasic Qualifications

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• Successful in operating in a fast-paced, highly matrixed organizations.
• Strong executive presence; excellent written and verbal communication skills, Proficient on all Microsoft products including Excel, Word, Outlook, and PowerPoint
• Experience in Payments, Financial Services, Consumer Packaged Goods, or Technology industries
• Accomplished in B2B and B2C marketing strategy
• Ability to work in a highly-matrixed organization to implement and execute result-driven campaigns, preferably with a global scope of influence
• Fluent in Creative Development, Traditional Mass Media and Digital/Social channels including direct experience developing influencer campaigns
• Strong analytical and problem-solving skills, with demonstrated intellectual and analytical rigor applied to a wide variety of marketing problems
• Prior understanding of payment landscape in Canada and relevant Visa product offerings from major Visa Clients (Issuers, FinTech’s, Merchant and Acquirers)
• Strong interpersonal and leadership skills with the ability to influence and build credibility with cross functional stakeholders
• Exceptional communication and presentation skills
• Bilingual (French) a bonus, but not required

Additional InformationVisa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.Visa welcomes and encourages applications from persons with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Expected salary

Location

Toronto, ON

Job date

Tue, 06 May 2025 22:45:10 GMT

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