Social Media & Digital Marketing Manager

Job title:

Social Media & Digital Marketing Manager

Company

Spot.

Job description

Use your digital marketing skills to drive purpose-led growth and build something big.We’re SO Home, a tech-driven start-up backed by an established group and on a mission to become the UKs go-to brand for the 65+ market. From retirement housing and financial products to wellness and lifestyle solutions, we help older people live better backed by bold marketing, real insight, and a growing product portfolio.We’re now hiring a Social Media & Digital Marketing Manager to take ownership of our demand generation strategy. You’ll create campaigns that convert, customer journeys that flow, and growth that scales with full autonomy and the tools to win.What youll do:

• Run high-performance paid campaigns (Google Ads, Meta, TikTok, LinkedIn) that generate leads at scale.
• Lead organic social media growth through engaging content, influencer partnerships, and smart community building.
• Build and own our SEO strategy to drive traffic and long-term growth.
• Design and optimise customer journeys that increase conversions and lower acquisition costs.
• Collaborate closely with our CRM Manager on nurture and lifecycle marketing.
• Use AI and automation tools to scale content and improve targeting.
• Analyse campaign data to sharpen performance and ROI.

Who you are:

• A growth-focused digital marketer with a proven track record in lead generation.
• Confident with paid and organic strategy, SEO, and conversion funnels.
• Strategic, data-driven, and comfortable owning performance metrics.
• A natural collaborator, able to sync marketing with CRM and sales.
• Eager to experiment with AI tools and automation platforms.
• Excited by the pace and opportunity of a start up environment.

Bonus points if you’ve worked in financial services, property, or the senior market.Why join us?

• Own the digital strategy for a fast-growing, mission-led business.
• Be part of a supportive, ambitious team building real solutions for a growing market.
• Competitive salary + performance-related bonus + equity options.
• Real autonomy, real impact, and a chance to shape the future of senior-focused marketing.

Sound like you? Lets talk.Apply now with your CV and a short intro message.£45,000 – £55,000 + performance-related bonus + equity options.

Expected salary

£45000 – 55000 per year

Location

Bournemouth

Job date

Sat, 05 Apr 2025 22:12:39 GMT

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