Social Media and Collaborations Producer

Job title:

Social Media and Collaborations Producer

Company

The British Academy

Job description

The British Academy – the UK’s national body for the humanities and social sciences – is seeking a Social Media and Collaborations Producer to join our Communications and Marketing Department, to bring our social media to life, keep our followers updated on what we are doing and reach out to people who are passionate about social sciences and humanities subjects.ROLE PURPOSE / OVERVIEWThe Social Media and Collaborations Producer is responsible for the day-to-day running of the British Academy’s social media channels. You will work alongside a talented team of digital and multi-media content creators in the Communications and Marketing directorate, scheduling, posting and coordinating content on our social media channels. You will play a key role in ensuring social media is used creatively and effectively to deliver the Academy’s communications and engagement strategy.Working with the Marketing and Brand team, you will run social media campaigns to promote the Academy’s work and initiatives using a mixture of paid and organic posts. You will create assets and work with our design agency and in-house multimedia team.You will also be responsible for finding, managing and working with content creators and other organisations to create collaborative content. This is an area we want grow and this role will take the lead on it.You will have demonstrable experience in promoting an organisation’s activities through LinkedIn, Instagram, X and Bluesky, creating campaigns that combine organic and paid social media to reach broad audiences such as academics, policy makers and opinion formers. You will also be experienced in creating rich social media content for an organisation and planning comprehensive marketing campaigns that are informed by audience data.You will use initiative and expertise to analyse data from social campaigns to inform future projects, and work collaboratively with stakeholders and external partners to reach existing and new audiences.OFFICE LOCATION – 10-11 Carlton House Terrace, St James Park, London, SW1Y 5AHKEY RESPONSIBILITIES1. Forward-plan and manage day-to-day social media activity:Oversee social media publishing schedule (which people across the directorate post to), ensuring Academy channels are current, accurate, on-brand and opportunities are maximised.Produce organic and paid content tailored to each platform and target audience, working with others in the team where needed.Act as a social media champion to provide expert advice to people across the Academy on what makes good social media and social content for our audiences. Produce and post content for them.2. Work with the marketing team to create and deliver campaigns:For major initiatives (for example event seasons), help devise and deliver campaigns that combine organic and paid content that fulfil the objectives/KPIs of the campaign.Measure and optimise the effectiveness of campaigns, ensuring value for money, learning from each one and improving the next.Create original assets and work with our design agency and multimedia team to produce assets.3. Constantly evolve our social media approach:Use analytics and insights; work closely with team managers; follow the objectives of our communications and engagement strategy; revise how we use existing platforms as they change and how our audiences’ use of them changes.Consider how the Academy can best use emerging social media channels to achieve our strategic objectives. Piloting and experimenting with how we use them.Optimise the processes and tools used for social media management.4. Work with content creators and organisations in collaborations on their profiles:Find and approach content creators and similar organisations with audiences relevant to the Academy and post about our content themes.Develop content collaborations that promote Academy initiatives through authentic paid-for or partnership posts.Evaluate these collaborations as a way to reach audiences who would not otherwise be aware of the Academy.KEY STAKEHOLDERSInternal:News and Public Affairs team; Digital, Brand and Marketing team; Director of Communications; Policy, International and Research Funding teams; Development teamExternal:Content Creators; Funders and partner organisations; Creative agenciesROLE REQUIREMENTSQUALIFICATIONSNo specific qualifications are required for this role, but the role holder should have proven experience working as a social media content creator for an established company.

WORKING RELATIONSHIPSWorks and communicates effectivelyDemonstrates a positive attitude towards helping others by providing appropriate support, using initiative and not waiting to be askedValues others’ input and expertise, treating everyone with respectCommunicates effectively with staff across departmentsExcellent interpersonal skills, able to negotiate with both internal and external stakeholders to find practical solutions to challenges.KNOWLEDGE AND SKILLSDemonstrates and develops appropriate knowledge and skillsWorking knowledge and expertise of existing and emerging social media channels and their application.Managed day-to-day and optimised major social media platforms for an organisation with a public profile.Producing rich social media posts optimised for each platform using appropriate graphic tools.Combining paid and organic posting to reach and convert audiences cost-effectively.Experience in evaluating communications/social media activity against targets and strategic objectives.Excellent writing and editing skills and selection for creative imagery.Significant knowledge of social media management and monitoring tools.A strong interest in the humanities and social science subjects represented by the Academy.PROACTIVITY AND PLANNINGManages time and resources effectively in order to achieve own and organisational objectivesHighly organised, able to effectively prioritise, delegate or escalate tasks where necessary.An exceptional work ethic and can-do attitude.Excellent attention to detail.Strong communication and organisational skills.Excellent editorial skills.PROBLEM SOLVING AND DECISION MAKINGEnsures good decisions are made through a rational and methodical approachCreative problem solver and confident decision maker, able to work effectively with multiple teams across an organisation.Using web and social media analytics and listening tools to make decisionsOTHERDemonstrates a commitment to equality and diversity.Flexibility to work out of hours at events and occasionally at short notice, as required.WORKPLACE VALUESThe Academy’s workplace values and supporting text are set out below. We share these core values with each other. They guide how we work together and with others. We demonstrate them through our behaviours.COLLABORATION- We consistently work together to a common purpose, supporting each other, communicating openly and sharing knowledge. We are flexible and adaptable, receiving feedback constructivelyCREATIVITY – We bring imagination and curiosity to our work, valuing learning, diverse thinking, and innovation. We are open-minded, receptive, and responsive, taking account of alternative perspectivesEMPATHY-We are understanding, sensitive, compassionate, and considerate, mindful of our own wellbeing alongside that of othersEXCELLENCE – We always do our best, without striving to be perfect, applying our expertise and experience to develop and growINTEGRITY – We are open and honest with each other, accepting personal responsibility and demonstrating loyalty. We are reliable and dependable, having belief that we will be transparent and clearRESILIENCE – We are confident, bold, and tenacious, knowing when to listen as well as when to speak up. We respond positively to challenges and overcome problemsRESPECT – We are inclusive in our regard for each other, showing courtesy and appreciation. We treat people fairly and equally, welcoming everyone’s contribution and differenceAPPLICATION PROCESSWe have a two-step approach to hiring, beginning with submitting an application through the Applied platform. This will be followed by a panel interview and may involve a task component.Please note that you may be asked to reference any literature that you may refer to, as applications that are highly plagiarised and not your own work. e.g. ChatGPT, will be declined.The deadline for applications is noon on 17 March 2025, however, we may close this role sooner if we receive a high volume of applications. In these circumstances we will give those who have shown interest 24 hours notice of the change of deadline.Interviews for this role are currently scheduled for w/c 31 March 2025 but this may be subject to change.

Expected salary

Location

South West London

Job date

Sun, 02 Mar 2025 02:08:38 GMT

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