SEO Strategist FR (x/f/m)

Job title:

SEO Strategist FR (x/f/m)

Company

Doctolib

Job description

What you’ll doWe are seeking a SEO Strategist to join our Growth Marketing team. This role is pivotal in driving the acquisition of new healthcare practitioners across the French market, leveraging the SEO channel as a cornerstone of our growth strategy. The ideal candidate will not only possess deep technical expertise but will also be a strategic thinker who can translate SEO insights into actionable growth initiatives.Key Responsibilities:

• Strategic SEO Leadership: Develop and execute a robust SEO strategy that serves as a key driver of growth, directly contributing to the acquisition of new healthcare practitioners in the French market.
• Vertical Support: Craft dedicated SEO plans tailored to various verticals, (including medics, pharmacists, physiotherapists and more), ensuring a targeted approach to each segment, that generate leads (SQL & MQL)
• Global/Local Collaboration: Partner with the Global product & website teams to integrate technical SEO best practices and innovations, while aligning with broader business goals.
• Collaborative Growth Initiatives: Work closely with Product Marketing Managers per vertical to identify strategic topics and opportunities, ensuring our content strategy effectively supports growth objectives.
• Content Management: Collaborate with internal content teams and external agencies to produce high-quality content that aligns with our SEO strategy and brand objectives, driving engagement and conversion.
• Performance Analysis: Utilize advanced analytics tools to track and analyze SEO performance, providing insights and recommendations to optimize traffic, rankings, and conversion metrics.
• Market Insight and Adaptation: Stay informed about industry trends, algorithm updates, and emerging technologies to continuously refine our SEO strategy and maintain a competitive edge.

Who you are

• Over 5 years of proven experience in SEO, with a strong preference for experience in the B2B industry.
• Demonstrated ability to drive growth through SEO strategies in competitive markets.
• Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, etc.
• Experience in managing content creation with agencies/partners or internal teams
• Strong collaboration skills with cross-functional teams.
• Strong analytical skills and a strategic, data-driven mindset.
• Excellent communication and project management skills.
• Ability to work independently and as part of a team.

What we offer

• Free Health Insurance for you & your family
• Quarterly bonus
• Up to 14 days of RTT
• A flexible workplace policy offering both hybrid and office-based mode
• Flexibility days allowing to work in EU countries and the UK 10 days per year
• Wellbeing program (free mental health and coaching offer with our partner moka.care)
• For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support.
• Lunch voucher with Swile card
• Work Council subsidy to refund part of sport club membership or creative class
• Bicycle subsidy
• Reimbursement of public transportation
• Relocation support for international mobilities

The interview process

• 45′ interview with the Talent Partner
• 60′ interview with the Hiring Manager, Head of Growth
• Case study
• 30′ interview with our VP Growth and Strategy
• At least one reference check

Job details

• Permanent position
• Full Time
• Workplace: Levallois
• Remuneration : fix + bonus on objectives (according to your profile)

At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability.To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process.Join us in building the healthcare we all dream of!All information provided is processed by Doctolib for application management. For data processing details, click .Please contact hr.dataprivacy(at)doctolib.com for inquiries or to exercise your rights.

Expected salary

Location

Paris

Job date

Sat, 05 Apr 2025 23:43:54 GMT

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