Senior Search Engine Marketing (SEM) Analyst

Job title:

Senior Search Engine Marketing (SEM) Analyst

Company

Expedia

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees’ passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.Introduction to TeamWe create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand’s success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.At Expedia Group, we are revolutionizing travel through the power of technology. We work in an energizing environment to keep up with the ever-changing travel landscape. The opportunities to inspire travel for the global customer are endless. As one of Google’s top global advertisers, we at Expedia Group partner closely with a dedicated Google team to test and implement new marketing technologies before they are released to the rest of the global marketplace.In this role on the SEM Operations team, you’ll work in an entrepreneurial environment and drive optimization of search marketing coverage processes globally, partnering with Product, Technology, Trading, Analytics and Data science teams to improve SEM accounts performance.If you are interested in being on the cutting edge of digital marketing and leveraging your project management and analytical skillset, this is the place for you. You’ll get to join us in a harmonious and open space with other like-minded individuals. And you’ll score fantastic travel discounts while having all this fun!In this role, you will:Execute on the fundamentals of search marketing – we seek individuals who are passionate about SEMManage and optimize SEM coverage processesCollaborate with the wider SEM team to ensure our keywords and ad copy pairing provide a seamless user experience from Google and other Engines to our site.Look for ways to optimize and identify new improvement/growth opportunitiesRapidly test and learn to drive overall campaign performance and influence global roadmap for the teamBuild ad hoc tools to streamline manual processes

Provide automation teams with specifications for building automated solutions like tools and dashboardsCollaborate with Partners (Google/Bing/Yahoo Japan/Naver), Product and Technology Teams to improve SEM products and influence prioritizationMaintain internal/external relationships with the wider Marketing organization and Partners on strategic initiativesExperience and Qualifications:Undergraduate degree in Mathematics, Science, Statistics, Analytics, Engineering, or any related technical fieldStrong quantitative, analytical skills, including data manipulation, and processing large amounts of data to understand trends and make decisionsExperience in working with SQL and expertise in Microsoft ExcelTableau knowledge would be good to have but not a must. This can be learnt on the jobDemonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisionsExcellence in implementation, attention to detail and strong organizational skillsAbility to excel in a fast-paced environmentStrong communication skills (written and verbal)No prior SEM experience required but preferred; must be interested in data-driven online marketingFluent in English, additional language a plus#LI-MF2Accommodation requestsIf you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the .We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.Expedia Group’s family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is .Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

Expected salary

Location

London

Job date

Sun, 25 May 2025 05:22:29 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (hiring-jobs.com) you saw this job posting.