Senior Product Marketing Manager

Job title:

Senior Product Marketing Manager

Company

Spare

Job description

Senior Product Marketing ManagerDepartment: MarketingEmployment Type: Full TimeLocation: Remote (Canada)Reporting To: Lynda ChauCompensation: $123,000 – $128,000 / yearDescriptionWe are hiring a Senior Product Marketing Manager to join our Marketing team!As a Senior Product Marketing Manager, you will…:

• Shape product positioning and messaging to ensure our solutions resonate with the market, translating technical features into clear value propositions.
• Develop impactful sales enablement tools, including training, presentations, and resources to empower our Growth team to sell effectively.
• Lead product launch campaigns, ensuring flawless execution and alignment with our strategic goals.
• Participate in the entire product lifecycle, from product concept through to launch and ongoing platform improvements, ensuring continuous alignment with market needs and feedback.

Our Spare HQ is in Vancouver – BC, but this position is open to remote work options across Canada. If you like coming into an office, you can work from our HQ as desired, and we also provide a co-working stipend for those who wish to work in an office outside Vancouver.About the role

• Develop and lead product positioning and messaging frameworks, ensuring alignment with Spare’s long-term goals and the evolving market landscape.
• Lead end-to-end product marketing efforts, from early market research and product concept validation to post-launch adoption and platform improvement initiatives.Drive market segmentation and persona development, creating targeted strategies that resonate across various product lines.
• Collaborate with cross-functional teams to plan and execute product launches, including campaigns, press releases, and webinars, to drive awareness and engagement.
• Equip the Growth team with advanced sales tools, training programs, and customer-facing content to ensure successful product differentiation and higher win rates.
• Act as a product marketing subject matter expert, supporting sales calls and industry events to represent Spare and demonstrate thought leadership in mobility trends.

About You

• Previous experience as a Product Marketing Manager (at least 3 years)
• Experience working in a fast-growing SaaS company
• Experience working with marketing to the public sector
• Excellent communication skills (verbal and written)

It will be considered a plus:

• Experience working in Marketing for the public transit industry
• Product marketing certifications, such as Pragmatic Marketing or Product Marketing Alliance (PMA)
• Degree or certification in a relevant field

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification in the job posting.At Spare, we are committed to creating a diverse and inclusive environment so we strongly encourage you to apply even if you don’t believe you meet every single qualification outlined. We also do our best to respond to all applications we receive.

Expected salary

$123000 – 128000 per year

Location

Vancouver, BC

Job date

Sun, 29 Sep 2024 00:37:17 GMT

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