Senior Marketing Manager – Events

Job title:

Senior Marketing Manager – Events

Company

Alzheimer’s Society

Job description

About The RoleFixed Term Contract: ending 7th November 2025We’re looking for experienced marketeer to lead our busy and thriving Events Marketing team. This role will oversee the management of high-profile, high-value, multi-channel marketing campaigns, aimed at maximising the recruitment of supporters and income.You’ll report to the Head of Events, and be part of the Events leadership team, manage two line reports, and a team of five. The Events Marketing team is in the Events team, and sits in the wider Income and Engagement directorate. The Events Marketing team is responsible for recruiting participants for a range of sports events, as well as involvement in retention strategies to cross-sell our supporters into other fundraising products.You will:

• Own and develop the relationship with key agency partners, for Events Marketing.

• Oversee the briefing and management of multi-channel marketing campaigns.

• Work with the Fundraising Marketing team, and media agency to devise a plan for additional promotion of third party events.

• Brief our internal creative teams or agencies to produce outstanding creative, including leading the projects to progress the ‘Feel it all’ event creative identity
• Lead on the budgeting, rephasing and management of a £5 million pound marketing expenditure budget.
• Work with the Participant Experience team to translate the Feel it all review recommendations into a plan for stewardship rollout
• Develop a roadmap with Digital Fundraising for the rollout of new events templates into third party events.
• Be part of the Events leadership team, drive event team strategy and supporting peers and contributing thoughts and ideas to improve what we do.
• Build strong cross team relationships with stakeholders within the wider Income and Engagement directorate.
• Be an inspiring leader, with a caring and motivating approach.

About youYou’ll need to be enthusiastic, creative, and highly-organised with the ability to manage complex, and at times, conflicting projects and priorities. You’ll be a great communicator and able to easily form strong relationships. You’ll have a keen eye for detail yet be able to also think strategically. You will be used to working collaboratively and be able to prioritise your workload effectively and remain solution-focussed. You will be experienced in developing outstanding multi-channel marketing plans utilising data and insight to inform your decisions. We are looking for someone who is driven and passionate and will work to maximise our income to increase the impact we have on the lives of people affected by dementia.Closing Date Friday 16th 2025
Sifting W/C 19th May
Interviews W/C 26th MayAbout Alzheimer’s SocietyAbout Alzheimer’s SocietyDementia is the UK’s biggest killer. One in three people born in the UK today will develop dementia in their lifetime.At Alzheimer’s Society, we’re the UK’s leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground breaking research and campaigning to make dementia the priority it should be.Together with our supporters, we’re working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.Our commitment to Equity, Diversity, Inclusion & BelongingWe need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer’s Society.We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer’s Society.Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.Our hiring processDuring your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform careers@alzheimers.org.uk for application support or any adjustments you might need.To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you’re considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours’ notice.We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a DBS check at the relevant level.Giving back to youOur employees work hard every day to make a true difference in people’s lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer’s Society.You can also visit our Working for Us pages, which give you more information about what it’s like to be an employee at the Society.

Expected salary

£49415 – 54905 per year

Location

London

Job date

Sat, 10 May 2025 22:14:07 GMT

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