Senior Manager, Marketing

Job title:

Senior Manager, Marketing

Company

Klook

Job description

About KlookWe are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world.Do you share our belief in the wonders of travel? Our international community of over 1,800 employees, based in 30+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:Customer FirstPush BoundariesCritical ThinkingBuild for ScaleLess is MoreWin as OneWe never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!Position Overview:Imagine being the linchpin in our UK marketing efforts – agile, connected, and driving impact across key channels. As the UK Marketing lead at Klook, you’ll be instrumental in building demand and capturing the attention of UK travellers. With a focus on social media and influencers, strategic partnerships and affiliates, and targeted campaigns, you’ll ensure Klook’s presence resonates strongly with the UK market. This is your opportunity to shape our UK marketing strategy, leveraging your expertise while collaborating closely with global and local teams to tailor Klook’s offerings to the desires of UK travellers. If you’re a creative and analytical thinker who thrives in a dynamic environment, this is your chance to make a significant impact and drive results within focused marketing channels, with a view to future expansion beyond the UK market. This role is ideally based in London.Key Responsibilities:Focused Demand Generation & Capture:

• Lead demand generation efforts across key channels, including social media marketing, influencer collaborations, strategic partnerships, and affiliate marketing, to drive high-quality leads and customer acquisition within the UK market.
• Develop effective strategies to convert interest into bookings, leveraging data-driven insights to optimise campaigns and channel performance.
• Collaborate with product and supply teams to ensure Klook’s offerings align with UK customer demand for key destinations: Japan, the US, and Italy, ensuring supply meets identified trends.

Social Media & Influencer Excellence:

• Own and develop Klook’s social media strategy for relevant platforms (Instagram, TikTok, YouTube, Facebook, etc.) in the UK, including content curation, campaign planning, and community engagement.
• Spearhead and manage influencer partnerships to boost brand awareness, engagement, and user-generated content that resonates with UK audiences.
• Cultivate strong relationships with influencers and relevant media partners to amplify Klook’s brand presence and ensure content aligns with local trends and cultural nuances.

Strategic Partnerships & Affiliate Marketing:

• Identify, establish, and manage strategic partnerships with key players in the UK travel and lifestyle sectors to expand Klook’s reach and drive customer acquisition.
• Develop and oversee affiliate marketing programs to drive traffic, leads, and conversions through relevant UK-focused channels.

Targeted Marketing Campaigns:

• Drive and execute integrated marketing campaigns tailored to the UK market, focusing initially on driving interest and bookings for travel to Japan, the US, Italy, and beyond.
• Work closely with cross-functional teams to ensure seamless campaign execution, maintaining consistent messaging and a smooth customer journey from awareness to booking.

Customer Insights & Localisation:

• Ensure Klook’s messaging and branding resonate with the UK mentality and lifestyle, adapting campaigns and creative assets to appeal to UK travellers.
• Champion Klook’s brand identity and values in all marketing materials and campaigns, aligning with the company’s vision while adapting to regional nuances.
• Continuously monitor UK market trends and consumer behaviour to inform marketing strategies and maintain a competitive edge.

Data-Informed Optimisation & Reporting:

• Utilise data analytics tools to measure, track, and report on the effectiveness of marketing campaigns and channel performance, providing actionable insights for optimisation.
• Provide regular reports to leadership on key marketing performance indicators, customer behaviour insights, and the ROI of marketing activities within the UK market.

Supply Alignment for Key Destinations:

• Collaborate closely with supply teams to ensure that the products and experiences offered by Klook are readily available and optimised for UK customers.
• Work with local and global supply teams to ensure product assortment aligns with UK demand for these specific destinations, providing relevant and appealing travel options.

Bring your energy, your creative flair, and your expertise to Klook, where you’ll play a pivotal role in shaping our UK market success and contribute to our future growth in other European markets. Apply now and join a team focused on building impactful connections and inspiring unforgettable travel experiences for UK customers and beyond.Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.

Expected salary

Location

London

Job date

Sat, 10 May 2025 02:36:30 GMT

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