Senior Brand Manager

Job title:

Senior Brand Manager

Company

Joma Jewellery and Katie Loxton

Job description

THE OPPORTUNITYAre you a dynamic and strategic brand leader with a passion for driving global brand awareness and engagement?As Senior Brand Manager, you’ll take ownership for the strategy and implementation of marketing initiatives, ensuring the seamless execution of campaigns that enhance brand visibility, recruit new customers and support overall business growth. Acting as the guardian of our brand identity and values, you’ll collaborate cross-functionally with key teams-including Digital Marketing, Ecommerce, Creative and Product-to deliver impactful, 360-degree marketing activations. Working closely with the Head of Marketing, you’ll lead strategic brand activations, ensuring consistency across all channels while developing innovative campaigns that resonate with our audience. With a keen eye on industry trends and performance metrics, you’ll refine strategies to maximise reach, engagement and customer connection.You’ll work cross-functionally across the business, collaborating with the Digital Marketing, Ecommerce, Sales, Product, Design, wider Brand and Creative teams to deliver the brand vision to customers and ensure seamless cross functional processes. You’ll work closely with the Senior Social Media and Influencer Manager to ensure social strategic direction and content aligns with brand objectives and engages key audiences.If you’re ready to help shape the future of our brand we’d love to hear from you!The role is Monday – Friday 9am-5pm. You’ll enjoy the exciting buzz of our friendly office in Banbury, Oxfordshire 3 times a week on average with the flexibility to work from home for the 2 remaining days.BEHIND THE BRANDSWe’re a family-run, entrepreneurial company with an exciting pace of life and a bright and friendly team. We are passionate about creating stunning products with a personal touch and innovating our business behind the scenes. We value creativity, collaboration and integrity.HOW YOU’LL CONTRIBUTE

• Working with the Head of Brand Marketing and Creative Director, building the long-term brand vision, strategy and key goals
• Communicating brand goals clearly to the wider Marketing teams so they can create B2C initiatives that uphold the brand vision
• Planning, creating and driving the seasonal brand marketing calendar; connecting with wider internal functions including, but not limited to; Wholesale, Ecommerce and Digital Design to ensure dates are aligned with launches and the trade calendar
• Leading on ideating campaigns from customer-driven data insights, refining concepts with the Head of Brand Marketing before presenting cross-functionally for each season
• Leading initial campaign briefs, ensuring a 360 channel approach,
• Creating shoot briefs for the in-house Creative team and delegating others to junior members of the team
• Giving valuable feedback and signing off briefs created by junior members of the Brand marketing team ahead of them being shared with wider teams
• Collaborating with the Creative and Copy team on marketing requirements, overseeing marketing design briefs, providing feedback on changes and approving assets for use, ensuring marketing content is fit for purpose for each channel and that all content aligns
• Working closely with the Digital Marketing, Ecommerce and Creative to ensure marketing content is aligned and relevant for each channel
• Collaborating with Product Development teams to feedback ideas and ensure alignment with brand strategy
• Researching and reaching out to suppliers for new effective marketing channels and brand awareness driving tactics
• Driving innovation within the brand, identifying new opportunities and approaches to stay ahead of competitors
• Manging the brand’s relationship with the PR agency, driving PR strategy discussion, overseeing events and ensuring PR activity is aligned to the overall brand strategy
• Ensuring all brand media and PR budgets are tracked accurately each month and consistently make brand marketing budget cost efficiencies
• Reporting on results from brand marketing activity to pitch ideas and inform spend based on data. Creating processes to gain this data from other functions to be able to report on results in a concise way
• Making informed recommendations on the brands investments and media mix
• Working closely with the Ecommerce team to merchandise and bring our campaigns and products to life, as well as delivering fresh and engaging content ideas to uplevel the website
• Being a central brand point of contact for all functions, supporting the teams with brand intros, information sharing and sharing best practices for new markets
• Leading and developing the wider marketing team, fostering a culture of creativity, collaboration, and excellence through planning ideation sessions, encouraging best practices to be shared and recognising achievements
• Keeping abreast of competition and market trends and actively sharing key findings and recommendations to Head of Brand Marketing and Creative Director to support developing the overall brand strategy
• Any other ad hoc duties as reasonably requested by the Company

THE TALENT YOU’LL BRING

• Proven background and experience working in a brand management role within a relatable industry
• Proven success in the development and implementation of marketing campaigns for a fast-growing .com fashion/lifestyle/jewellery or similar B2C business
• A highly strategic thinker
• Digital first, with standout experience with influencer and social marketing
• Ability to develop and execute marketing plans
• Excellent communication and interpersonal skills
• Highly organised with strong attention to detail
• Creativity, with the ability to consistently align to the brand
• Has commercial acumen to drive business decisions The ability to work practically as well as theoretically
• Ability to thrive in a dynamic evolving environment
• Experience working in the fashion industry desirable
• Highly motivated, with a ‘can do’ attitude and a keen eye for detail

PERFECTLY PACKAGED

• A competitive salary DOE
• 25 days holiday rising to 27 with length of service, plus bank holiday
• A broad benefits package including our staff favourite – a very generous staff discount across both our brands. See all of our

on our careers portal * Opportunities to make an impact as well as learn and develop further

• An innovative and friendly workplace with a team we’re proud to be part of. Find out more about us and our culture on our careers portal

Joma Jewellery was founded in 2008 by Katie and Geoff Loxton, since then we have gone from strength to strength, launching Katie Loxton in 2015 and growing our business beyond the UK. We know that part of that growth comes from the fact that we take diversity and inclusion very seriously. We strive to be the best in our field, and we know that happens by hiring a diverse team and encouraging everyone to be their authentic selves when working with us. We don’t hire based on cultures, preferences, or personalities – it’s what you bring to the team that counts.We are always striving to improve our way of working to be more inclusive, diverse and equal, including encouraging all team members to bring their ideas to the table as we know this is key to our continued success.

Expected salary

Location

Banbury, Oxfordshire

Job date

Fri, 28 Mar 2025 05:48:06 GMT

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