Senior Brand Manager

Job title:

Senior Brand Manager

Company

ecobee

Job description

Hi, we are ecobee.ecobee introduced the world’s first smart Wi-Fi thermostat to help millions of consumers save money, conserve energy, and bring home automation into their lives. That was just the beginning. We continue our pursuit to create technology that brings peace of mind into the home and allows people to focus on the moments that matter most. We take pride in making a meaningful difference to the environment, all while being part of the exciting, connected home revolution.In 2021, ecobee became a subsidiary of Generac Power Systems. Generac introduced the first affordable backup generator and later created the category of automatic home standby generator. The company is committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Together, we take pride in making a meaningful difference to the environment.Why we love to do what we do:We’re helping build the world of tomorrow with solutions that improve everyday life while making a positive impact on the planet. Our products and services work in harmony to provide comfort, efficiency, and peace of mind for millions of homes and businesses. While we’re proud of what we’ve done so far, there’s still a lot we can do-and you can be part of it.Join our extraordinary team.We’re a rapidly growing global tech company headquartered in Canada, in the heart of downtown Toronto, with a satellite office in Leeds, UK (and remote ecopeeps in the US). We get to work with some of North America and UK’s leading professionals. Our colleagues are proud to bring their authentic selves to work, confident that what we do is grounded in a greater purpose. We’re always looking for curious, talented, and passionate people to join our team.Who You’ll Be JoiningWe’re looking for a Senior Brand Manager to join our Marketing team and play a pivotal role in building ecobee as a leading smart home consumer brand. In this role, you will lead efforts to craft compelling and integrated brand platforms and campaigns, ensuring alignment with ecobee’s vision to drive awareness, engagement, and loyalty. You will act as the guardian of our brand, collaborating across teams and external partners to ensure our strategy, creative, and execution maintain a consistent and impactful presence in the market. This position requires a forward-thinking storyteller with a proven ability to navigate complex, cross-functional environments while remaining attuned to cultural trends and consumer insights.As a strategic leader within the marketing organization, you will be responsible for overseeing brand health metrics, leveraging data to inform strategies, and partnering closely with Growth and Product Marketing teams to ensure seamless pull-through of the brand message across all touchpoints. Additionally, you will work to foster alignment among internal stakeholders, delivering program playbooks and championing our brand guidelines to elevate consumer experiences across all channels. Your contributions will be critical in driving brand equity and demonstrating the return and impact of brand investments on the growth of the business.This role is hybrid with an expectation to be in the Toronto office around 1-2 days per week.How You’ll Make an Impact:

• Develop and execute against annual strategic plans to strengthen ecobee’s brand equity, driving awareness, engagement, and loyalty through integrated marketing campaigns.
• Partner with a lead strategic marketing agency to lead an integrated agency team model to track and manage brand health metrics, implementing data-driven strategies to enhance consumer perception and grow brand equity over time.
• Collaborate with the Product Marketing team to craft and implement compelling consumer messages that align with broader brand programs.
• Work closely with the Growth Marketing team to support acquisition efforts while reinforcing brand preference across all consumer touchpoints.
• Serve as the brand’s steward, partnering with cross-functional teams and agency collaborators to implement and ensure alignment with ecobee’s overarching brand strategy and guidelines.
• Leverage insights to inform strategic decisions, staying attuned to consumer preferences, market trends, and competitive dynamics.
• Keep a pulse on industry trends, emerging technologies, and cultural shifts to proactively identify opportunities that advance the brand’s position and relevance.

What You’ll Bring to the Table:

• 7-10+ years of brand marketing experience and in the tech industry is an asset, with a proven track record of both leading large cross-functional teams through successful brand transformations and demonstrating return on brand investment at the business level.
• Skilled in collaborating within a matrixed organization and an Integrated Agency Team to create a cohesive brand experience across the entire user journey.
• Demonstrated ability to approach brand building strategically, objective focused while also balancing the management of complex projects involving large cross-functional teams and senior stakeholders, driving alignment and delivering on objectives.
• Expertise in crafting strategic creative briefs and partnering with internal and external agencies to ensure outcomes align with the strategic vision and deliver impactful results.
• Proficient in leveraging data, analytics, and insights to inform brand strategies and develop marketing programs that achieve measurable results.
• A creative problem-solver with a forward-thinking mindset, thriving in fast-paced and ambiguous environments while inspiring innovation across teams.
• Known for cultivating strong cross-functional relationships and fostering collaboration with a “make it happen” attitude.
• A compelling storyteller energized by whitespace opportunities, combining analytical thinking with creativity to drive brand growth and relevance.
• Just so you know: The hired candidate will be required to complete a background check

What happens after you apply:Application review. It will happen. By an actual person in Talent Acquisition. We get upwards of 100+ applications for some roles, it can take a few days, but every applicant can expect a note regarding their application status.Interview Process:

• Round 1: 30-minute phone call with a member of Talent Acquisition
• Round 2: 45-minute call with the Hiring Manager and two members of the team
• Round 3: 60-minute interview where you’ll meet with multiple members of the team and present a case study
• Final Interview: 30-minute interview with the VP, Marketing

With ecobee, you’ll have the opportunity to:

• Be part of something big: Get to work in a fresh, dynamic, and ever-growing industry.
• Make a difference for the environment: Make a sustainable impact while on your daily job, and after it through programs like ecobee acts.
• Expand your career: Learn with our in-house learning enablement team, and enjoy our generous professional learning budget.
• Put people first: Benefit from competitive salaries, health benefits, and a progressive Parental Top-Up Program (75% top-up or five bonus days off).
• Play a part on an exceptional culture: Enjoy a fun and casual workplace with an open concept office, located at Queens Quay W & York St. ecobee Leeds is based at our riverside office on the Calls.
• Celebrate diversity: Be part of a truly welcoming workplace. We offer a mentorship program and bias training.

Are you interested? Let’s make it work.Our people are empowered to take ownership of their schedules with workflows that allow for flexible hours. Based on your job, you have an option of a office-based, fully remote, or hybrid work environment. New team members working remotely, will have all necessary equipment provided and shipped to them, and we conduct our interviews and onboarding sessions primarily through video.We’re committed to inclusion and accommodation.ecobee believes that openness and diversity make us better. We welcome applicants from all backgrounds to apply regardless of race, gender, age, religion, identity, or any other aspect which makes them unique. Accommodations can be made upon request for candidates taking part in all aspects of the selection process. Our recruitment team is happy to answer any questions candidates may have about virtual interviewing, onboarding, and future work locations.We’re up to incredible things. Come and be part of them.Discover our and learn more aboutReady to join ecobee? .Please note, ecobee does not accept unsolicited resumes.

Expected salary

Location

Toronto, ON

Job date

Wed, 25 Dec 2024 00:48:22 GMT

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