Regional Marketing Manager FR

Job title:

Regional Marketing Manager FR

Company

G-Star Raw

Job description

WE ARE DENIM HEADS.We love denim. Live and breathe it. It’s in our DNA. At G-STAR, we see no limit to what denim can do. We believe it can be force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow.Denim is in our DNA, our people are our stitching.Join the denim heads making raw denim!HERE’S WHAT WE’LL DO TOGETHER:As the Regional Marketing Manager for G-STAR, you will shape and drive our brand’s presence across the region, bringing our global vision to life through tailored marketing tactics. Your role encompasses overseeing trade and retail marketing efforts that enhance store performance, while executing targeted PR campaigns to amplify our brand’s visibility in local media.You’ll plan and deliver impactful events, collaborate with influencers and tastemakers to create authentic brand stories, and adapt global digital content to resonate with local audiences.YOUR TASKS AND RESPONSIBILITIES:Trade & Retail Marketing:

• Develop and execute regional trade and retail marketing plans that drive foot traffic and sales in key stores.
• ​Collaborate with trade partners to create in-store experiences, activations, and promotional materials that reflect brand positioning and appeal to local customers.

Support the launch of new collections, products, and store openings with tailored activations and materials.PR Activities & Media Relations:

• Manage and collaborate with local PR agencies to execute region-specific PR strategies that align with global brand goals.
• Build and maintain relationships with regional media outlets, fashion editors, and journalists to secure brand coverage and features.
• ​Organize press events, media previews, and interviews to increase brand visibility in local markets.

Event Planning & Execution:

• Execute regional events, from product launches to brand activations and VIP experiences, ensuring alignment with brand identity and goals.
• ​Oversee all aspects of event execution, including budgeting, logistics, guest lists, and post-event analysis.

Influencers & Tastemakers Management:

• Identify, engage, and build relationships with regional influencers, tastemakers, and key opinion leaders to promote the brand organically across digital platforms.
• Track and measure the impact of influencer campaigns and collaborations, using data to refine future efforts.

Adapting Global Digital Content:

• Customize global digital content, such as newsletters to fit the preferences and cultural nuances of the local market.
• Work closely with the global marketing team to ensure all content is regionally relevant, while maintaining consistent brand messaging and tone.

Seeding & Product Placement:

• Strategically seed products to influential figures, including celebrities, influencers, and stylists, to enhance brand visibility.
• Ensure the right products are placed with the right individuals to maximize exposure and align with the brand’s image.

Collaboration with HQ:

• Act as the primary point of contact between HQ and the regional market, ensuring alignment with global brand strategy and messaging.
• Provide regular updates to HQ on market performance, campaign results, and regional trends.
• Coordinate with HQ on the localization of marketing materials and the execution of global campaigns in the region.

Reporting & Analytics:

• Analyze the performance of marketing campaigns, influencer partnerships, and PR activities, providing insights and recommendations for improvement.
• Monitor market trends, consumer behavior, and competitor activity to inform local marketing strategies.
• Provide regular reports to HQ on marketing KPIs, budget management, and return on investment.

WHAT WILL HAPPEN NEXT:

• We will thoroughly review your CV.
• We have a large expat community at G-STAR, so please apply in English.
• When we hopefully find what we are looking for, we will contact you for a chat and if it’s a good fit, we’ll plan our first interview.
• Having an agile mindset is very important at G-STAR, therefore we ask you to participate in a Learning Agility assessment! We will then discuss the outcome in a follow-up interview.
• When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G-STAR employee store. Good luck!

Expected salary

Location

Paris

Job date

Sun, 08 Dec 2024 04:53:45 GMT

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