Product Marketing Manager H/F

Job title:

Product Marketing Manager H/F

Company

JCDecaux

Job description

Displayce is a French technology platform specialising in digital out-of-home (DOOH) advertising campaigns. For 10 years, we have been the only French player to take on the programmatic sector, which is often reserved to the largest international structures. More than 1 000,000 screens worldwide (US, UK, France, Spain…) are connected in real time to our platform to broadcast the DOOH campaigns for a hundred brands.We are a team of 50 people based in Bordeaux (France),which will keep growing in 2025.We operate throughout Europe with 4 offices in London, Madrid, Bruxelles and Milan, and 2 offices in Sao Paolo and Dubaï. Our objective is to expand into new continents in 2025.Since July 2022, JCDecaux has taken a majority stake in our structure and this alliance has given Displayce the opportunity to accelerate its development.We are seeking a Product Marketing Manager with a strong understanding of programmatic advertising or DOOH to join our team. If you are passionate about driving product adoption and growth in a dynamic industry, this role is perfect for you.Your Responsabilities and Impact

• Product Marketing Strategy & Execution:

• Develop and execute comprehensive product marketing strategies to drive awareness, demand, and adoption of Displayce’s programmatic DOOH solutions.
• Collaborate closely with product, sales, and customer success teams to ensure alignment on product positioning and market fit.

• Product Content & Positioning:

• Craft compelling product messaging and value propositions that differentiate Displayce in the market and resonate with target audiences, including advertisers, agencies, and media owners.
• Create high-impact marketing materials such as product battle cards & ratecards, website content, sales presentations, case studies, and training content.
• Work closely with product teams to manage Help Desk content production, updates and architecture.

• Market Insights & Competitive Analysis:

• Conduct ongoing market research and analysis to understand customer needs, industry trends, and competitive positioning within the programmatic and DOOH landscape.

• Metrics & Reporting:

• Define, track, and report on key performance indicators (KPIs) to measure the success of marketing strategies and campaigns.
• Use data and customer feedback to iterate on strategies and make data-driven recommendations for continuous improvement.

Skills & Experience

• Minimum 3 years of experience in product marketing, with a focus on programmatic advertising, DOOH, or adtech
• Strong understanding of the programmatic advertising ecosystem and/or digital out-of-home (DOOH) media.
• Proven experience in creating successful go-to-market strategies and leading product launches.
• Exceptional skills in product positioning, messaging, and storytelling.
• Ability to work cross-functionally and collaborate with product, sales, and marketing teams.
• Strong analytical skills with a data-driven approach to measuring success and optimizing performance.
• Excellent communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.

What we offer?

• Offices in the center of Chartrons in front of the Garonne…
• 35 days vacation (including 10 extra days, based on seniority)
• Swile card at 8€/day
• 50% of transportation costs covered,
• Package “Mobilité Douce” with BeeToGreen (300€/year),
• Flexible working hours and conditions,
• Remote working up to 2 days a week,
• Choice of MacOS or Linux laptop,
• Regular afterworks, several seminars per year

Hiring Process:We propose a short (2 weeks) process in 4 steps:

• 20 min: Meeting With the Head of Human Resources (Sylvie)
• 30 min : Meeting With the CMO (Emma)
• 2 hours : discussions with future colleagues and case studies?
• 30 min : Meeting with the CEO (Laure)

Expected salary

Location

Bordeaux, Gironde

Job date

Tue, 05 Nov 2024 23:34:56 GMT

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