Paid Media Specialist m/f/d

Job title:

Paid Media Specialist m/f/d

Company

Hager Group

Job description

Our marketing and communication teams adopt a customer-focused approach, aiming to understand and meet the needs of clients in the building sector. We handle various initiatives, from product marketing to boosting customer engagement, while highlighting solutions that tackle current challenges in the electrical industry, especially during the energy transition.By joining our teams, locally or globally, you’ll help position our solutions in new markets and target specific customer groups. You will collaborate closely with the communication department to ensure our messaging is cohesive and resonates with our audience. Using advanced digital tools, you’ll help develop innovative and effective campaigns that drive growth and enhance brand visibility.In the marketing & communication department, we are shaping the electrical world of tomorrow. Share your energy and make a difference – join us!As a Paid Media Specialist m/f/d you will report to the Customer Marketing Activation Manager based in Obernai or Paris for a Fixed term contract (2 years).Your Mission

• Develop and execute paid media strategies for global and local campaigns, ensuring alignment with business goals.
• Manage multi-channel advertising campaigns (Paid Search, Social, Display, Partnerships) to drive brand awareness, lead generation, and engagement.
• Optimize performance by analyzing key metrics, conducting A/B tests, and refining targeting strategies to improve ROI.
• Collaborate with internal teams (content, creative, marketing, and country teams) to develop compelling ad creatives and messaging.
• Stay ahead of industry trends, algorithm updates, and new advertising technologies to implement innovative and effective strategies.
• Manage relationships with advertising agencies, if applicable, to ensure alignment with business goal
• Develop compelling ad creatives and copy that resonate with the target audience, in collaboration with our creative team

Job requirements

• Degree in Marketing, Digital Advertising, or a related field, with at least 5 years of experience in paid media campaign management (preferably in a global B2B environment).
• Strong technical expertise in paid media platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and analytics tools (GA4, GTM, Looker Studio, UTM tagging).
• Analytical mindset with the ability to interpret data, derive insights, and optimize campaigns for better performance.
• Excellent collaboration and communication skills, with experience working in cross-functional and intercultural teams.
• Fluency in English (French or German is a plus), with a proactive and results-driven approach.

What we offer?

• Personalized onboarding experience program designed to make your first days smooth
• Opportunities to learn and grow through Hager Group’s awarded Hi University.
• Internal career opportunities, over 25% of our recruitments are through internal mobility

What are the recruitment stages?

• Once your CV has been selected, you will be contacted by a recruiter for an initial phone exchange.
• You will be invited for a first interview with the hiring manager & the recruiter
• A second Interview will be then organized with the N+2 & the HR manager

Our success relies on collective energy. Apply now and power up your future with us!

Expected salary

Location

Obernai, Bas-Rhin

Job date

Wed, 19 Mar 2025 01:24:03 GMT

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