Media Planner

Job title:

Media Planner

Company

Live Nation Entertainment

Job description

Job Summary:WHO ARE WE?Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 550 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000
artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit .WHO ARE YOU?Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!THE ROLE
As a member of the Live Nation Canada Brand Partnerships team, you will leverage your media expertise and fluency to drive impact for our portfolio of prospective and existing brand partners in the digital space. Your role will have a dedicated focus on the Ticketmaster.ca ecosystem, and will focus on conceptualizing, building, and executing impactful media campaigns for current and prospective brand partners. You will also be responsible for identifying emerging trends and supporting with driving new digital offerings to market.You’ll be both a strategic thinker and a hands-on doer—comfortable balancing creativity with analytics, and passionate about delivering innovative, multi-platform marketing solutions in the music and live entertainment space.WHAT THIS ROLE WILL DOLead the planning and execution of digital marketing campaigns for brand partners across Ticketmaster.ca.Develop strategic media solutions to support new business opportunities and deepen existing partnerships.Create and present campaign reports to internal and external stakeholders, highlighting performance, tracking against forecast, and ROI.Partner with leadership to adapt and commercialize Live Nation global media initiatives for the Canadian market.Spearhead digital-first projects including content marketing, social strategies, customer journey enhancements, and tech-driven campaigns.Support Digital leadership team with the development and execution of creator and paid media strategies across social platforms including Instagram, TikTok, Meta Ads, and emerging channels, ensuring alignment with brand partnership objectives and audience behaviors.Define success metrics, monitor performance, and optimize campaigns using data-driven insights.Support new business development through research, ideation, and pitch participation.Work closely with internal teams and external agencies to develop campaign briefs and align on goals.Collaborate with publishing partners to monetize new and existing Live Nation Canada content.Present strategic recommendations and industry best practices to partners and internal teams.Stay organized and proactive in managing multiple priorities and timelines.WHAT THIS PERSON WILL BRING2-4 years of experience in media planning, digital media + strategy, advertising, or marketing/communicationsA strong understanding of digital media, marketing strategy, and emerging tech.Up-to-date knowledge of social platform algorithms, trends, and best practices — particularly on Instagram and TikTok — with an ability to translate these insights into strategic media recommendations.A creative and analytical mindset with a passion for music, entertainment, and storytelling.Proven experience in media planning, digital campaign management, and partner relations.Excellent communication and presentation skills.Ability to thrive in a fast-paced, collaborative environment with high attention to detail.BENEFITS & PERKSOur motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH: Medical, Dental and Vision benefits for you and your family, along with Employee Assistant Programs through Modern Health and ComPsychYOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert ticketsWEALTH: RRSP program with company match, Stock Program ReimbursementFAMILY: New parent programs & support including caregiver leave and childcare cash, infertility supportCAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainingsOTHERS: Volunteer time off, crowdfunding networkWe thank all candidates for their interest, only those who will be selected for an interview will be contacted.Physical Requirements/Work EnvironmentSits for extended periods of time at a computer station or work desk; stands and walks throughout the day; occasionally move about inside the office to access file cabinets, office machinery, etc.; uses hands and fingers to operate computers and office equipment for up to 8 hours each day; lifts up to 10 pounds regularly; exposed to typical office environment conditions and noise levels.

EQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this jobLive Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.This job description is a summary of duties that are expected to be performed. Duties outlined on this job description may not be all-inclusive, and can be modified at any time if requested by management.

Expected salary

Location

Toronto, ON

Job date

Wed, 30 Apr 2025 04:30:38 GMT

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