Media Manager

Job title:

Media Manager

Company

Mackin Talent

Job description

Our client in London is currently seeking a highly experienced and motivated
Media Manager.This is a 12 month hybrid position (3 days in office, 2 days remote) at Brock Street.Responsibilities:
We are hiring a Media Manager, to join client’s Global Media Team as part of the International Family of Apps team based in London. The team is responsible for media strategy, planning and execution stewardship. This role will be responsible for development of integrated media channel plans and will partner with Insights & Analytics, Decision Science, Creative, Policy & Comms, and Partnerships teams, to devise and execute issue campaigns that deliver our brand narrative through effective and innovative media strategies and plans. The ideal candidate will build strong partnerships with colleagues, translate goals into successful, integrated, data-driven programs, and navigate the intersection of multiple channels and media partners. We are looking for someone who sees patterns that others don’t, who pushes for innovation, and can orchestrate media to be as impactful as possible.Responsibilities:Develop measurable media plans that are grounded in objectives and audience insights, and deliver innovation and business outcomes.Leverage quantitative and qualitative insights to influence the audience and media approach and inform tactical planning, execution and optimizationServe as a subject matter expert, developing work that incorporates industry innovation, planning and measurement best practices, across digital and traditional channelsBuild strong working relationships with cross-functional partners across marketing, decision science, insights & creative teams to develop fully integrated workPartner with external media agency, and Global Media team to drive cohesive media planning and execution around the globeManage multiple media work streams and deliverables to ensure flawless campaign execution, working in close coordination across internal and external teams

Analyze campaign performance against KPIs and author insights, takeaways, and recommendations for ongoing campaign optimization and reporting.Minimum Qualifications:8+ years experience in media planning, either within an agency or within a client organizationExperience working on multiple international markets (EMEA and/or LATAM)Proven track record in building strong relationships, navigating cross functional teams and presenting to stakeholders and leadershipProven experience in measurement, analytics and in gathering audience insights and using those to tell a compelling storyExperience managing the development of full funnel media strategiesStrong knowledge and understanding of the trends impacting media, measurement and analyticsExperience in planning and executing multi-channel media campaigns and working in data-driven environmentsExperience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research. ??Preferred Qualifications:Experience managing a media agencyExperience working directly with a creative team to marry creative ideas/strategy with media strategy and channel selectionExperience working in a fast-paced, ambiguous environmentDeep understanding of the entire digital ecosystem and how and where analytics can drive decision-making – the ability to shape campaign strategies and translate them into actionable plans with an eye toward data-driven strategies with measurable ROI.Benefits:Healthcare contribution and inclusion in company pension schemeWork laptop and phone25 days annual leave (pro-rata) plus paid bank holidaysExpanding workforce with potential for career progression for top performersWorking with a company that will make your CV stand out.

Expected salary

Location

London

Job date

Fri, 14 Mar 2025 00:43:17 GMT

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