Marketing Manager – LUXE Division, Fragrances

Job title:

Marketing Manager – LUXE Division, Fragrances

Company

L’Oréal

Job description

Marketing Manager – LUXE DivisionI am the MARKETING MANAGER responsible for building the brand’s long-term marketing strategy in the UKI, and leading my team to orchestrate its end-to-end execution with Trade Activation Team and key stakeholders, ensuring seamless delivery of campaigns. I am a storyteller and the voice of the brand DNA across the company. I develop and coach my team and provide mentorship for the marketing community. I am a key partner to my General Manager.A DAY IN THE LIFE – KEY RESPONSIBILITIES:1.ANALYSIS & DIAGNOSTIC

• Guide my team to work closely with experts across the company and deep dive into business performance (sell-out) and customer data to draw insights

• Have finger on the pulse on competitor’s activities to identify best practices

• Have strong understanding of advocacy landscape

2.STRATEGY & VISION:

• Inspire my team to think big and long-term – and rally everyone towards the team’s common goals

• Help team define the Marketing strategy, Advocacy strategy, Pricing Position, Customer targeting and investment choices (in partnership with Finance) with the objective of driving brand growth, through increased recruitment and loyalty.

• Build zone decks and presentation for senior stakeholders.

• Communicate the strategic vision through storytelling and presentations to internal and external stakeholders (e.g. Retail Drive, Collab Max, Conference, Drive Meetings)

• Support team to translate the strategy into clear briefs for internal stakeholders and agencies (e.g. Media Managers, Visual Merchandising Managers, Advocacy & Influence Managers, Activation Managers)

• Be the guardian of the Brand DNA and positioning.

• Be the champion of Diversity, equity and inclusion across all Communication touchpoints.

3. EXECUTION:

• Define investment strategy and provide budget envelopes for wider teams

• Support Advocacy & Influence team on MIM view forecasting and return on investment analysis

• Validate media briefs

• Validate forecasting of launches

• Validate guiding principles to activation teams for forecasting of Gift with Purchase, Samples and Coffrets

• Work in partnership with DMI and Zone, communicate the local needs, and co-create future campaign and launches.

WHO YOU ARE:I HAVE IN-DEPTH KNOWLEDGE OF:

• Product/Launch campaign excellence

• Forecasting

• Project Management

• Influencer landscape

• Influencing stakeholders

KEY SKILLS:SKILLS:

• Positive leadership

• Empathy and team coaching

• Strategy, vision and framing

• Analysis and drawing insights from data

• Stakeholder management

• Business acumen and data analytics

• Storytelling and presentation

• Be a mentor for the wider marketing community and be a positive change maker for the Business Unit

WHAT WE OFFEROur industry-leading award-winning benefits package shows how much we value our people. We know they’re at the heart of L’Oréal’s success, so we offer a fair and competitive package to help you thrive.Enjoy perks like money-saving offers, share options and an enhanced pension plan. Love our brands? You’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L’Oréal. We’ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there’s lots more too!WHO WE AREL’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.HOW WE RECRUITAt L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.

Expected salary

Location

London

Job date

Thu, 15 May 2025 01:02:31 GMT

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