Marketing Manager

Job title:

Marketing Manager

Company

Dynacare

Job description

DescriptionPosition at DynacareJob Posting: Marketing ManagerWhere YOU work, makes a difference.Life is precious and every moment matters. Dynacare is helping Canadians achieve a healthy future with care and wellness solutions that are convenient, understandable, and accessible. When you join our team, every day is an opportunity to get better and be inspired. It’s an environment where you can grow your career in any direction you choose. We’re evolving our technology and optimizing our processes, so you can do your best work, make a meaningful impact, and thrive.Are YOU our next Marketing Manager?As Marketing Manager (Growth), you lead the development and execution of data-driven, growth-oriented marketing strategies for both B2B and B2C segments, aligned with Dynacare’s business goals and brand vision. You will emphasize digital marketing and e-commerce, with a strong focus on leveraging automation to improve efficiency and maximize ROI. By applying customer insights, you create integrated, targeted campaigns that deliver measurable results and drive innovation across all channels, ensuring that our marketing initiatives have a lasting and impactful reach.Status: Full-time PermanentShift: DaysDiscipline: MarketingWork Style: HybridLocation: Head office, BramptonStart Date: AsapInternal Posting Deadline: 5:00 PM EST- May 8th, 2025Why Dynacare is an amazing place for YOU:

• Join an award-winning “Top Employer” with meaningful and impactful career opportunities
• Access a health and wellness benefits program that supports you and your loved ones
• Grow and thrive with a dynamic, successful company through internal mobility opportunities
• Invest in your future through RRSP match benefits and an employee stock purchase program
• Experience a collaborative, diverse workforce that prioritizes dignity and respect for all

How YOU will make a difference:

• Strategically lead, manage, and execute portions of B2B and B2C marketing plans for business lines, driving growth, optimizing ROI, and ensuring a competitive edge in the marketplace.
• Collaborate with sub-brand and business unit leaders to drive the digital marketing strategy, leveraging data-driven analytics to automate sales funnels, identify growth opportunities, and implement agile go-to-market strategies for new products and services.
• Lead the development of integrated marketing efforts, including digital campaigns, SEO optimization, and content marketing, to expand market share, increase brand awareness, and reinforce Dynacare’s visual identity and brand voice.
• Leverage customer insights, journey mapping, and feedback to optimize the digital customer experience, ensuring consistent brand representation and continuous improvement in marketing effectiveness.
• Manage and optimize digital marketing channels (PPC, social media, e-commerce platforms) through website analytics, data analysis, and strategic budget management to maximize performance and accelerate growth.
• Focus on e-commerce growth through digital tools and CMS, ensuring website content is optimized and PPC campaigns are fine-tuned for maximum ROI.
• Develop high-impact conference strategies that enhance Dynacare’s presence and drive ROI through increased visibility and customer engagement.
• Work closely with external partners, including advertising agencies, printers, and copywriters, to ensure the delivery of on-brand marketing materials that meet business objectives.
• Oversee marketing budgets, ensuring alignment with growth targets and optimal resource allocation.

What YOU bring to the role:

• Knowledge, educational requirements and relative experience required to perform the job
• University Degree in marketing, communications or equivalent (MBA preferred)
• 6+ years experience in a growth marketing, e-commerce, or digital marketing role
• Strategic marketing experience identifying marketing opportunities, building B2B and B2C marketing plans and executing successful integrated campaigns from start to finish, while upholding brand standards
• Demonstrated digital marketing, e-commerce, SEO, automation, website management, PPC, funnel-creation and creative direction experience
• In-depth knowledge of Canadian health and wellness market is an asset, as is experience working in a highly regulated environment
• Strategic, analytical thinking as to market and customer requirements and best practices
• Digital marketing expertise a must (Google ads, Facebook ads, CRM), e-commerce platforms
• Proficiency in MS Office suite, Adobe products a plus
• Strong negotiating, interpersonal and managerial skills
• Excellent time management, organizational skills to succeed within a fast-paced environment
• Ability to organize and lead marketing and cross functional meetings and brainstorming sessions

Working Conditions:

• Normal office environment
• Prolonged sitting with 80% of time viewing computer screen

Passionate about supporting healthy lives with commitment and care? Please apply today and let us open the door to your extended career journey.Dynacare has been a “Top Employer” for many years and there is a reason why. We are a great place to work. At Dynacare, we’re proud to hire the best people. If you are looking for a meaningful career where you can support healthy lives with commitment and care – we would like to meet you. We hope you will join us in our journey to become Canada’s health and wellness solutions leader.Dynacare is proud to be an equal opportunity employer committed to the attraction, selection, advancement, and fair treatment of all individuals. We believe that our diversity is our strength, so we employ a diverse workforce and respect the needs of all our employees.In accordance with provincial legislation and our Accommodation Policy, a request for accommodation will be accepted as part of the Dynacare hiring process.

Expected salary

Location

Brampton, ON

Job date

Tue, 13 May 2025 22:27:03 GMT

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