Marketing Engagement Manager

Job title:

Marketing Engagement Manager

Company

Barclays

Job description

Join Marketing at Barclays to create integrated marketing strategies for Barclays. Your efforts will focus on planning, budgeting, and maximising ROI to enhance brand positioning and achieve commercial growth.See your commuteAs a Barclays Marketing Engagement Manager, you will have a chance to join a team responsible for driving engagement, conversion and revenue growth, and building a scalable communication approachacross customer journeys for the Digital Investing business. You will partner closely with Commercial /Distribution, Data and CRM teams to design and execute timely campaigns across multiple owned channels to increase long term client engagement (activation, trade and defend outflows) through continuous optimisation.ÂTo be successful as a Marketing Engagement Manager, you should have experience with:

• Experience working in a marketing/communications function with a focus on producing client/product digital communications to meet commercial targets

•   Experience in CRM/ Life-cycle Marketing including SalesForce Marketing Cloud or Pardot, with a proven record of delivering automation, optimisation and demonstrating customer and commercial impact•   Excellent analytical skills and ability to translate insights into actionable recommendations and testing plans•   Exceptional understanding of data protection and privacy, matched with the ability to work collaboratively across functions to manage campaign deliveryÂSome other highly valued skills may include:

• Strong understanding of Investments

• Previous experience working with a regulated industry.

• Knowledge and understanding working within an FS background.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skillsLondonPurpose of the role
To define customer objectives, analyse customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retentionAccountabilities
· Development of a comprehensive CRM strategy aligned with overall business objectives.
· Implementation of marketing automation processes to streamline and personalise customer communications.
· Customer needs assessment through research and data analytics to derive insights into customer behaviour and develop segmentation to tailor marketing activity to different target audiences, as needed.
· Development of plans and strategies for each customer segment, including setting of goals, communications, set up of triggers and measurement approach s, and regular review of progress.
· Selection, implementation and optimisation of CRM technology to meet business needs, where relevant.
· Collation of client feedback and insights to understand their evolving needs and preferences, leveraging data and analytics for the identification of trends and opportunities for improvement, if required.
· Maintenance of client records, including account information, interactions, and documentation, where appropriate.Assistant Vice President Expectations
· Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
· Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
· Take ownership for managing risk and strengthening controls in relation to the work done.
· Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
· Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
· Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
· Communicate complex information. ‘Complex’ information could include sensitive information or information that is difficult to communicate because of its content or its audience.
· Influence or convince stakeholders to achieve outcomes.All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.Share jobReasonable AdjustmentBarclays welcomes applications from all candidates and is committed to ensuring reasonable adjustments (accommodations) are put in place to allow for a fair and inclusive recruitment process. For more information and how to request one, please reviewOur purposeWe’re a global, vital and highly respected financial organisation with an inspiring Purpose. Operating in 39 countries and employing around 100,000 people across the world, we help communities, individuals and businesses thrive. And we’ve created financial solutions and technology that the world now takes for granted. A career with us can offer incredible variety, depth and breadth of experience, and the chance to learn from some of the best minds in technology and finance.To find out more about Barclays’ strategy please clickEqual opportunitiesBarclays offers a diverse, inclusive and engaged culture. A place where people can bring their whole selves to work and be respected for who they are, valued for what they do and celebrated for their contribution to our business and our community.We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.Right to work statementBarclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for. If you currently hold a work visa sponsored by Barclays, or you would require sponsorship from Barclays, you must declare this as part of your application. Sponsored visas are role and entity specific and any changes must be reviewed. It is important that you ensure you are working on the correct visa at all times. Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time.This is Barclays LondonOur global HQ is in Canary Wharf, at the heart of London’s financial district. There are over 10,000 colleagues here – a hugely diverse workforce made up of the world’s best financial and tech talent. If you love the buzz of city life, this is the place to be.Supporting active commutersCycle or run to work? We’ve got everything you need – from cycle hire and parking areas to new showering and changing facilities.Time to connectCoSpace is our drop-in co-working space, where networks are built, problems are solved collectively and our community is strengthened.Wellbeing in focusOur Wellness Suite includes a well-equipped gym and exercise studios, and provides personal training sessions and massage therapy.Advanced trading floorsOur new trading floors enhance communication, integrate sustainability, and support health and wellbeing through innovative design and British-sourced furniture.Your browser does not support the video tag.This is Barclays LondonOur global HQ is in Canary Wharf, at the heart of London’s financial district. There are over 10,000 colleagues here – a hugely diverse workforce made up of the world’s best financial and tech talent. If you love the buzz of city life, this is the place to be.Supporting active commutersCycle or run to work? We’ve got everything you need – from cycle hire and parking areas to new showering and changing facilities.Time to connectCoSpace is our drop-in co-working space, where networks are built, problems are solved collectively and our community is strengthened.Wellbeing in focusOur Wellness Suite includes a well-equipped gym and exercise studios, and provides personal training sessions and massage therapy.Advanced trading floorsOur new trading floors enhance communication, integrate sustainability, and support health and wellbeing through innovative design and British-sourced furniture.Your browser does not support the video tag.Be you. Be valued. Belong.We celebrate the unique perspectives and experiences each individual brings, believing our differences make us stronger and drive success. Our colleague networks offer connection, support, and growth, while our “This is Me” series shares the unique stories of our colleagues. Committed to diversity, equity, and inclusion, Barclays values you for who you are and ensures you truly belong.You can learn more about our commitment to our colleague on our DE&I page.Application ProcessYour applicationWe’ll ask for information about you, your CV and cover letter. 1Your assessmentCovering your behaviours and ability at work. 2Your interviewExploring your past experiences and skills. 3Next stepWe’ll request additional information so that you can complete our screening process 4Working flexiblyWe’re committed to providing an inclusive culture and environment, that recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees globally to work flexibly empowers each of us to work in a way that suits our lives, as well as enabling us to better service our customers’ and clients’ needs.Our approach to working flexibly is designed to support you to balance your life and to accommodate diverse needs, whilst still allowing us to meet our business needs. If you’d like to request a flexible working arrangement, please discuss this with your hiring manager.Hybrid working: Our approach to hybrid working ensures there’s the right balance of working alongside colleagues at our onsite locations, as required for each role. For business areas that offer a hybrid working experience, this will be in a structured way, where colleagues work at an onsite location on fixed, ‘anchor’, days of the week. Some roles may require full onsite working. Please discuss the working pattern requirements for the role you are applying for with the hiring manager.We continue to embed and review our hybrid working environment and remain in a phase of testing and learning. This means that working arrangements could change, with reasonable notice, to align with the needs of our business.Barclays is built on an international scale.Our geographic reach, our wide variety of functions, businesses, roles and locations reflect the rich diversity of our worldwide customer base. All of which means we offer incredible variety, depth and breadth of experience.
And the chance to learn from a globally diverse mix of colleagues, including some of the very best minds in banking, finance, technology and business. Throughout, we’ll encourage you to embrace mobility, exploring every part of our operations as you build your career.

Expected salary

Location

London

Job date

Sun, 27 Oct 2024 04:16:07 GMT

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