Integrated Campaign Specialist

The Integrated Campaign Specialist is a key member of CNPS’s Public Affairs team, a multidisciplinary group leading the organization’s external and internal communications, digital strategy, public policy, public engagement, partnerships, and publications.  
 
In this role, you will develop and execute integrated digital campaigns that support CNPS’s conservation, policy, and organizational growth goals. You will work across channels to engage diverse audiences, drive meaningful action, and continuously improve campaign performance through data and analysis.  
 
CNPS’s work is centered on multi-year campaigns designed to achieve measurable, mission-driven outcomes; such as advancing legislation, growing membership and donations, and increasing public engagement. This role plays a central part in translating those priorities into coordinated campaigns that deliver results. 
 
You will also significantly contribute to coalition-based initiatives partnering with external organizations and providing both strategic recommendations and hands-on tactical implementation to advance shared goals related to public lands, achieving a goal of protecting 30% of California’s land and waters by 2030, increasing urban biodiversity, and climate resilience. 
 
This role reports to the Senior Director of Public Affairs and serves as their backup and a communications lead for the coalitions; developing and distributing agendas for meetings and tracking and following up on action items.  
 
This is a highly collaborative, hands-on role for a strategic communicator who can move fluidly between building campaign plans, executing tactics, and analyzing results

What You’ll Do

Integrated Campaign Strategy & Execution (35%) 

• Lead the development and execution of integrated campaigns aligned with CNPS’s priority initiatives.
• Design and optimize audience journeys and conversion funnels across channels.
• Develop and execute campaign assets (e.g., email drip campaigns, action alerts, landing pages, forms, and digital content).
• Partner with internal teams (jobshiringnearme.org, Development, and Public Affairs) to drive engagement, member growth, and donations. This will include supporting the growth and activation of CNPS’s Advocacy Corps.
• Track campaign performance and translate insights into clear, actionable improvements.

 Strategic Coalition Engagement and Support (35%)  

• Contribute to digital strategy and implementation for CNPS-led and partner coalitions.
• Actively participate in coalition partner meetings on communications goals, objectives, and tactics. Provide input on digital engagement to drive engagement and conversions both proactively and at times of rapid response.
• Responsible for knowing what was discussed at each meeting, what responsibilities are assigned to CNPS, and communicating these to appropriate CNPS staff.
• Coordinate coalition and Public Affairs activities to fulfill communications and advocacy deliverables at key moments of opportunity or risk. Get things done in a strategic, timely, and creative fashion and remain adept at gathering input and feedback from multiple partners and collaborators.

 Content Strategy, Technical and Editorial Development (35%) 

• Develop clear, compelling messaging and calls to action tailored to audiences at different stages of engagement using multiple platforms.
• Manage and contribute to a multi-channel content calendar aligned with campaign priorities.
• Conceptualize and develop campaign content deliverables including but not limited to email content, landing pages, forms, social media content, video and photo content, infographics, and more across channels, including email, web, and social media.
• Collaborate with colleagues to develop campaign concepts and assets.
• Contribute to broader communications efforts, including but not limited to scripting, filming and appearing on camera in CNPS’ social media videos, contributing content to CNPS’ annual and quarterly reports, and writing other communications and marketing materials.

 Physical Requirements  

• This role is primarily performed in an office or remote work environment and requires prolonged use of a computer.
• Occasional travel within California may be required, including participation in events or field trips that may involve walking on uneven terrain.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.

Additional Information  

• This is a full-time, exempt position.
• Standard working hours: Monday – Friday, 8:30 AM – 5:00 PM.
• Some evening and weekend work will be required to meet deadlines and to participate in meetings and activities.
• This is a hybrid role based in Sacramento (CA) that supports remote work while requiring weekly in-office participation for meetings and team activities.
• Preference will be given to Sacramento or Bay Area candidates within commuting distance or to those willing to relocate.
• We may expand consideration to other California-based candidates only if it becomes necessary to meet our hiring goals.
• Periodic travel within California is required.
• Work-related travel outside of Sacramento is reimbursed.

 What Success Looks Like (First 6-12 Months)  

• Established conversion funnels across multiple campaigns with end-to-end plans for how to engage people online.
• Measurable increases in engagement, advocacy actions, membership, or donations.
• Consistent use of data and insights to improve campaign effectiveness.
• Timely, coordinated, and proactive contributions to various coalitions.

Who You Are

Campaign Strategy & Digital Engagement

You bring at least 6 years of experience developing and executing digital campaigns, either in-house or at an agency. You have a track record of driving measurable outcomes such as advocacy actions, donations, or audience growth. You’ve built online campaigns that have resulted in petition signatures, engagement with elected officials, donations, and more. And you understand how to move audiences from awareness to action.

Platform & Technical Expertise
You have experience working with CRM or digital engagement platforms (such as EveryAction, Blackbaud Luminate, NationBuilder, or similar tools), including building and managing automated email campaigns. You are comfortable working in CMS platforms like WordPress, and you are a regular and proficient user of analytics tools (e.g., Google Analytics, Search Console) to inform performance.

Content & Messaging Development
You are a strong writer who can translate complex topics into clear, engaging, and audience-appropriate content. You can adapt messaging across channels and craft effective calls to action aligned with different stages of engagement.

Analytics & Performance Optimization
You are comfortable working with data to evaluate campaign effectiveness, identify trends, and recommend improvements. You take a test-and-learn approach and continuously refine your work based on results.

Collaboration & Coordination
You are an effective collaborator who can work across teams and with external partners, including coalitions. You are organized, detail-oriented, and able to manage multiple priorities while maintaining clarity and follow-through.

Policy & Mission Alignment
You bring familiarity with public policy, advocacy, or issue-based campaigns, or a strong interest in learning. You are motivated to apply your skills to conservation, biodiversity, and public lands work.

Work Style & Values
You are self-directed, adaptable, and comfortable working in a fast-paced, hybrid environment. You bring a collaborative mindset and a demonstrated commitment to diversity, equity, inclusion, and accessibility.

education & Experience
A bachelor’s degree is preferred. Relevant professional experience may substitute for a degree on a year-for-year basis. We encourage candidates who meet many, but not all of these qualifications to apply.

Nice to Have 

• fluency in Spanish or other languages widely spoken in California.
• Experience with nonprofits, advocacy, or membership-based organizations.
• Familiarity with native plants, conservation, public lands, or biodiversity topics.

What You’ll Get

• Compensation: A starting annual salary between $76,876.76 and $82,845.41. Reflecting CNPS’s commitment to competitive, fair, and transparent compensation, we publish the full potential starting pay ranges for new hires and do not negotiate hiring bonuses.
• Performance Based Compensation Increases: Employees may receive up to a 3.8% performance-based annual salary increase.
• Health Insurance: 100% coverage of employee premiums for health (Kaiser or Anthem), life, dental, and vision insurance.
• Retirement Plan: 401(k) plan with up to 6% matching contributions, available immediately upon employment.
• Flexible Spending Accounts: Options for a Flexible Spending Account (FSA), Health Savings Account (HSA), Dependent Care Account (DCA), and Transportation Savings Account (TSA).
• Paid Leave: 13 holidays, 12 sick/wellness days, and 15 vacation days.
• Parental Leave: 12 weeks of paid supplemental parental leave, after one year of employment.
• Work–from-Home Support: CNPS-issued laptop, a $750 home office stipend, and a $60/month telework stipend.
• Employee Assistance Program (EAP): Comprehensive support for employees and their families.
• Professional Development: Annual budget of $500 and 32 hours for professional development opportunities.
• Team Building: Attendance at semiannual staff team-building events.
• Community: Complimentary CNPS Society membership.
• Meaningful Impact: Join a team where your work genuinely supports the planet – cape optional!