Head of Media Planning & Buying

Job title:

Head of Media Planning & Buying

Company

Phoenix Group

Job description

Job Description:Job Type: PermanentLocation: This role could be based in either our London or Edinburgh offices with time spent working in the office and at home.Flexible working: All of our roles are open to part-time, job-share and other types of flexibility. We will discuss what is important to you and balancing this with business requirements during the recruitment process.Closing Date: 6th January 2024 (09:00)Salary and benefits: Up to £90,000 plus 30% bonus up to 60%, private medical cover, 38 days annual leave, excellent pension, 12x salary life assurance, career breaks, income protection, 3x volunteering days and much moreWe have an incredible opportunity to join as Head of Media Planning & Buying to join our brand & marketing team here at Phoenix Group.Who are we?We want to be the best place that any of our 6,600 colleagues have ever worked.We’re the UK’s largest long-term savings and retirement business. We offer a range of products across our market-leading brands, Standard Life, SunLife, Phoenix Life and ReAssure. Around 1 in 5 people in the UK has a pension with us. We’re a FTSE 100 organisation that is tackling key issues such as transitioning our portfolio to net zero by 2050, and we’re not done yet.The role:Reporting to the Head of Marketing Services and operating within the Group Brand & Marketing department, the Head of Media Planning & Buying will develop and lead the operational management of all aspects of our approach to media buying, across the group (specifically focused on Standard Life and Phoenix Group brands).Working with our media agency partners, the successful candidate will ensure we are buying effectively to reach our target audiences to drive both commercial and brand outcomes, alongside demonstrating effectiveness in media selection and deployment.The role is pivotal in maximizing the profitable retention and acquisition of new customers and clients across our B2C and B2B marketplaces, while generating sales from existing audiences through the full mix of media channels both on and offline, with a specific focus on media activations for the Standard Life business, alongside supporting Phoenix Group brand activityKey responsibilities include:

• Implement the media strategy and advertising for our Standard Life brand across both our B2C and B2B customer and client audiences.
• Drive the planning, creation, and optimisation of media campaign performance for both our Standard Life and Phoenix Group brand activity.
• Utilise first party customer and product data to personalise campaigns to improve channel performance.
• Work with stakeholders to optimise creative and effectiveness across channels, to improve customer and client engagement with and purchases from advertising.
• Leads cross channel reporting to inform key stakeholders in order to optimise future activity and improve budget allocation decisions.

What are we looking for?

• Experience in managing large and complex integrated media campaigns across multiple channels.
• Experience of managing budgets of £10m+.
• Results orientated, highly focused on hitting business targets and profitable sales growth.
• Expert level experience ideally within core digital platforms with hands-on experience (i.e. digital, social and search) with a strong working knowledge of the larger media landscape
• Strong ability to think strategically across all channels is key – media partnerships, TV, and all forms of digital advertising including PPC, social, programmatic, CTV, digital direct, DOOH, are all critical.
• Extensive media planning and buying experience, having worked across both client and agency side.

We want to hire the whole version of you.We are committed to ensuring that everyone feels accepted and welcome applicants from all backgrounds. If your experience looks different from what we’ve advertised and you believe that you can bring value to the role, we’d love to hear from you.If you require any adjustments to the recruitment process, please let us know so we can help you to be at your best.Please note that we reserve the right to remove adverts earlier than the advertised closing date. We encourage you to apply at the earliest opportunity.Hiring over the festive period: Many of our colleagues will be taking a well-earned break over the festive period. We’re still advertising our open roles and as part of our commitment to providing the best candidate experience, we wanted to let you know that there may be a delay in responding to applications received between the 19th December and 6th January. Please bear with us and we’ll be in touch as soon as we can.#LI-KW1#LI-Hybrid

Expected salary

£90000 per year

Location

London

Job date

Thu, 26 Dec 2024 23:29:36 GMT

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