Head of Marketing – 12 Month Maternity Cover

Job title:

Head of Marketing – 12 Month Maternity Cover

Company

Frasers Group

Job description

Company DescriptionAt Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.Why join us?
Our mission – we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiencesAt Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits – Think fast, think fearlessly, and take the team with you
• Own it and back yourself – Own the basics, own your role and own the results
• Be relevant – Relevant to our people, our partners and the planet

Are you ready to join the Fearless?Job DescriptionThis unique and exciting role is to be part of an established yet fast growing business. There will be a focus on FLANNELS as it pivots further into luxury and contemporary fashion following its rapid growth across the sector, as well as FRASERS, building on the already established business as we look to expand with new stores and categories.There will also be the opportunity to oversee the re-launch of 18montrose, our Lifestyle offering within our portfolio, as well as to work on any other fascias that might fall under the Luxury and Premium sectors.
This opportunity would suit an entrepreneurial marketeer looking to develop their marketing skills in a fast-paced, agile culture. At Frasers Group you will lead, have autonomy and make a personal difference from the day you step into the business.Working alongside the wider Senior team, this opportunity is for a fearless leader to drive the Luxury, Premium and Beauty categories. You will have the scope to drive marketing campaigns, devise strategies as to how brands show up across our touchpoints using your marketing and industry expertise and with that in mind, create and implement exciting offline & online marketing plans that speak to our ever-evolving consumer base.
You will be the brand guardian for our fascias, and your work will inspire the wider marketing and commercial teams.As part of this role, you will be the key marketing contact for our brand partners across the group, working with them to create commercially successful marketing campaigns which meet both ours and the brand’s objectives. You will lead supplier funding negotiations and measure the success of all campaigns based on pre-agreed commercial and marketing KPIs, implementing learnings for future campaigns to ensure the business is always developing.Key responsibilities:
– Drive the Marketing strategy and strategic objectives for the Premium, Luxury & Beauty divisions to drive brand and commercial growth. Luxury & Premium divisions also include the Lifestyle, Junior and Home categories, alongside Fashion.
– Oversee core and brand marketing functions across the fascia and category teams.
– Lead on relationships with partner brand marketing teams, establishing partnerships with peers at each brand.
– Attend seasonal sell-in meetings with brand partners to align on priorities and product buys for the season/s ahead. Create joint business plans as required to ensure agreed objectives and growth are achieved.
– Oversee all campaign briefs to ensure business and brand objectives are translated into compelling creative campaigns, elevating the brands through strategic storytelling.
– Manage the execution of integrated campaigns across all channel touchpoints including retail, digital, social & PR channels.
– Oversee the seasonal marketing calendar and manage teams to deliver effective campaigns across their respective fascias and categories.
– Own and optimise the marketing budget to ensure maximum ROI and brand impact.
– Oversee and manage investment generation, ensuring annual targets are hit.
– Use data and analytics to review and report on performance. Ensure all campaigns are delivered in a timely manner, on budget and that all key learnings are shared post with key stakeholders both internally and, where relevant, externally. Ensure learnings are carried forward into future campaign planning.
– Partner with key channel functions across but not limited to Commercial, PR/Comms, Digital, Retail, Social, Retail Media, Membership etc to ensure alignment and seamless/consistent implementation of key marketing campaigns and messaging. Establish and maintain solid ways of working collaboratively.
– Manage the established team of seven direct reports to ensure high performance against departmental strategic priorities. Ensure development and guidance as required for each team member.
– Ensure key updates are shared regularly with the Senior Leadership team, including previous campaign results and upcoming campaign activity to ensure visibility and buy in.
– As we grow, there may be the requirement to work across other fascias within the business, including the likes of (but not limited to) Gieves and Hawkes and 18montrose.Qualifications– Extensive marketing experience gained within the fashion and/or retail sector in senior marketing roles (8+ years). Solid leadership experience is essential.
– To be a natural leader with the ability to inspire and to always bring the team with you.
– A degree is preferable but not essential. We are looking for solid experience in the industry and experience creating and implementing strategic plans with creative flair.
– A deep understanding of the UK consumer and market.
– To hold strong relationships with brands across the industry.
– Experience managing marketing budgets, as well as raising brand investment and income.
– Excellent retail & digital marketing knowledge and experience working cross-functionally.
– Creative instincts with a commercial mindset.
– Excellent communication, negotiation and presentation skills.
– Flexibility and enthusiasm, with the ability to work under pressure and sometimes to tight timelines, always maintaining a professional attitude.
– Exceptional organisational and prioritisation skills, showing remarkable attention to detail whilst also being results-driven.
– Excellent English written and verbal skills.
– To be open to travel (where required).
– Valid working rights for the UK.

Additional InformationAlong with your benefits package we also offer a wide range of perks for our colleagues:Reward, Recognition and Opportunities
Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*subject to terms and conditionsFrasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world’s biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Employee WelfareFrasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

Expected salary

Location

London

Job date

Wed, 14 May 2025 22:02:28 GMT

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