Head of Ecommerce

Job title:

Head of Ecommerce

Company

Gleeson Recruitment Group

Job description

Job Title: Head of EcommerceLocation: BirminghamSalary: up to £70,000 (DOE) + BonusContract: Permanent, Full time, 4 days in office 1 day from homeStart date: July – September 2025The RoleWe are working with a high-growth retail business seeking a Head of Ecommerce to lead the development and execution of its digital trading strategy. Based in Birmingham with hybrid working flexibility, this senior-level opportunity will suit an experienced digital leader looking to drive profitable online sales across established UK and European markets.This is a commercially focused role with full ownership of the online customer journey, conversion optimisation, and the identification of new growth initiatives. You’ll collaborate closely with cross-functional teams across performance marketing, UX, product, and operations, with a clear remit to scale digital revenue and shape the future of online trading.This is a highly visible position, reporting to the board, and offers the opportunity to make a tangible impact on the business’s next phase of growth.Key Requirements

• Develop and implement a commercially sound e-commerce strategy to deliver sustainable revenue growth
• Champion a seamless customer experience, with focus on UX, checkout optimisation, and conversion rate improvements
• Identify and deliver new initiatives such as loyalty programmes, affiliate schemes, and customer referral incentives
• Own e-commerce KPIs and use data analytics (including GA4) to guide decisions and optimise performance
• Work collaboratively with internal teams across PPC/SEO, supply chain, finance, and product to align digital initiatives
• Lead A/B and multivariate testing programmes to foster a culture of continuous improvement
• Support international expansion with consideration of localisation and cross-border trading requirements
• Oversee and refine the end-to-end customer journey across desktop, mobile, and tablet experiences
• Manage and grow a high-performing e-commerce team, including hiring, coaching and setting KPIs
• Ensure commercial targets are set and met, with full ownership of e-commerce P&L performance

Candidate Criteria

• A minimum of 5 years’ experience in a senior e-commerce leadership role with a track record of delivering commercial success
• Strong understanding of e-commerce platforms, site optimisation, mobile commerce, and UX best practices
• Confident in using data and performance metrics to drive decision-making and identify growth opportunities
• Experience managing and scaling digital teams in a fast-paced, retail-focused environment
• Demonstrable experience owning and delivering against a full e-commerce P&L
• Proficient in GA4 and other digital analytics tools
• Highly collaborative approach with excellent communication skills across tech, finance, marketing, and product functions
• Experience launching new features and campaigns such as referral schemes, loyalty programmes, or personalisation initiatives
• Previous exposure to international e-commerce and digital localisation is desirable
• Must be located within commuting distance to Birmingham; this role requires regular presence in the office with hybrid flexibility

For more information please applyGleeMDAt Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

Expected salary

£70000 per year

Location

West Midlands

Job date

Fri, 04 Jul 2025 22:32:25 GMT

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