Head of Brand and Social

Job title:

Head of Brand and Social

Company

The GelBottle

Job description

About the roleThe GelBottle Inc. is on an exciting growth journey, and we’re looking for a Head of Brand and Social to be part of our vibrant, founder-led company. If you’re passionate about working in a fast-paced environment and eager to contribute to a diverse portfolio of B2B and B2C brands, this is your chance to make a significant impact!You will lead the charge across our growing portfolio of brands — The GelBottle Inc, Peacci, TGB Academy, DKollection, and TGB Spa. In this pivotal role, you’ll shape and execute global brand and social strategies that drive commercial performance, fuel ambitious growth, and elevate our presence worldwide.Collaborating closely with teams across NPD, Creative, E-commerce, PR, Commercial, and Marketing, you’ll deliver standout campaigns that captivate our audiences and grow our market share. In this role, responsibilities can include:

• Lead and execute global brand and social strategy across B2B and B2C channels, driving growth and commercial success
• Own brand development from positioning to execution, ensuring consistency across global markets
• Oversee and evolve social media strategy to boost engagement, community growth, and impact
• Drive NPD campaigns and go-to-market strategies that support successful launches and sustained growth
• Collaborate cross-functionally with Creative, PR, E-commerce, and Marketing to deliver impactful, 360° brand campaigns
• Optimise content and storytelling for key markets including the UK, US, and wider international audiences
• Develop brand partnerships, influencer strategies, and collaborations to increase visibility and brand equity
• Use consumer insights, competitor analysis, and performance data to inform and evolve strategy
• Lead and mentor a team, fostering a high-performing, collaborative environment

This is a hybrid role, with 3 days a week with the team at our Brighton HQ.About you:You’ll be a strategic and creative brand leader with a passion for beauty, digital marketing, and social-first storytelling.

• Experienced in both B2B and B2C marketing, with deep knowledge of the professional and consumer beauty space
• Commercially driven, with a proven track record of delivering revenue and growth through impactful brand strategies
• Confident navigating global markets, especially the US, and tailoring strategies for regional success
• A collaborative leader with experience building and mentoring high-performing teams
• Skilled in content, social media, and digital-first brand building, with strong product marketing and NPD experience
• Comfortable in a fast-paced, founder-led environment and confident managing change
• Data-savvy, with the ability to analyse performance and optimise campaigns for impact

Why TGB?At TGB, we’re driven by passion and dedication to become a leader in our industry. What sets us apart is our founder-led approach, fostering a close-knit and supportive culture where teamwork and fun go hand in hand. We truly value every team member’s contributions and offer a range of rewards and recognition to celebrate your achievements.What we can offer you:🏡 Hybrid working💰 Yearly company bonus🚀 £1,000 yearly personal development fund🎓 5 ‘study days’ a year🌴 25 days holiday + bank holidays🌼 ‘Daisy days’ (extra 2 days off throughout the year)✈️ Holiday purchase scheme (+5 days)🎂 Birthday bonus (after one years’ service)🐣 Enhanced maternity Leave🤝 Long service award (additional holiday allowance)🌍 3 month’s sabbatical offered upon 3 years’ service🏥 Healthcare cash plan (via. Health Shield)🚘 Electric car lease scheme (via. salary sacrifice)💅 Discount on spa treatments and consumer products🫶 Life assurance + pension scheme🎉 Regular funded company events🚊 Season ticket loanWhat happens next?1. Apply!2. Screening call with our Talent team (30min)3. Interview with hiring manager (1hr)4. Practical interview (Brighton HQ 1.5 hr)5. Meet & Greet with team (30mins)

Expected salary

Location

Brighton

Job date

Sat, 12 Apr 2025 02:36:41 GMT

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