Growth & Marketing Operations Manager, B2B

Job title:

Growth & Marketing Operations Manager, B2B

Company

Le Wagon

Job description

(B2C)** is the World’s leader in immersive tech training. We offer immersive tech courses in software development, data science, and data analytics to help people change or upgrade their careers.Founded in Paris in 2013, Le Wagon now has campuses in 45 cities across 25 countries. Most importantly, Le Wagon is a community of 28,000+ graduates and hundreds of thousands of prospective learners – from all walks of life, including many entrepreneurs (who created 210+ tech startups and raised $1B+ globally).(B2B) is dedicated to support companies and public institutions:**

• accelerate their digital transformation and develop their employees’ skills
• ensure employee retention and fulfillment by offering the opportunity to build the most up-to-date skill portfolio they need.

We support our clients across the world with Le Wagon’s unique and world-acclaimed methodology and pedagogical excellence, coupled with close customer support, from building training contents to session delivery. More than 50 global organisations already trust Le Wagon for Business (Ikea, World Bank, Visa, Engie, Société Générale, Total, Decathlon, Air Liquide,…).OverviewWe’re a fast-growing startup, and we will need a hands-on Growth & Marketing Ops Manager to drive our lead generation, outbound campaigns, and website performance projects. If you thrive in a small, autonomous team and love managing growth tools, this role is for you.Your missionYou’ll be responsible for managing our entire growth stack, from HubSpot and outbound tools to Webflow. Your job is to own execution and make sure our marketing and sales pipeline runs like a well-oiled machine.What you’ll do1️⃣ CRM & Outbound automation

• Own HubSpot: setup, automation, segmentation, reporting.
• Manage Lemlist: outbound sequences, personalization, warm-up.
• Use CaptainData, Dropcontact, Datagma, Surfe to enrich and automate prospecting.

2️⃣ Website & analytics

• Manage and optimize our Webflow website.
• Track performance using GA4, GTM and dashboards.
• Improve conversion rates by analyzing user behavior on Metabase.

3️⃣ Paid media & lead generation

• Run and optimize paid campaigns to lower CPL.
• Experiment with LinkedIn Ads, Google Ads, and other paid channels.
• Align outbound and inbound efforts to maximize lead flow.

This role is for you if you specialise in :✅ Autonomy & execution – You get things done, fast and well.✅ Expertise in HubSpot, Webflow, and Lemlist – Must-have skills.✅ Having a Data-driven mindset – You optimize everything for performance.✅ Experience in outbound & automation – Not just theory, real execution.✅ Paid media skills – You know how to manage and optimize paid campaigns.Why join us?

• A hands-on role in a fast-moving startup.
• Full ownership of B2B growth marketing operations.
• Work with cutting-edge tools and a data-driven approach.

Application process

• Online application ✅
• Screening Call with Mia, Global Talent Manager 👋
• Interview: Case study & debrief with the hiring team🗣
• Meet your colleagues on site ! 🤝

Expected salary

Location

Paris

Job date

Sat, 08 Feb 2025 07:30:50 GMT

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