Global Marketing Lead – CyXcel

Job title:

Global Marketing Lead – CyXcel

Company

Weightmans

Job description

CyXcel is actively seeking an experienced cyber marketing expert to build and lead all aspects of our brand, social, digital, internal and external marcomms activity across both the UK and US markets. This is a huge opportunity to join the business as we get ready for the next phase of our growth.This is a full time, remote opportunity, but candidates in commuting distance to London or Manchester UK will be preferred.
As the first dedicated marketing hire for CyXcel, you will work closely with the executive leadership team, and with the existing Weightmans Marketing team, using their resources to support the execution of CyXcel’s strategy.Key Responsibilities

• Develop and Implement Marketing Strategies: Create and execute comprehensive, and long-sighted marketing plans to increase brand awareness, generate leads, and drive client acquisition.
• Content Creation: Oversee the creation of high-quality content including blog posts, whitepapers, case studies and social media updates etc to establish thought leadership in the cyber-legal space.
• Ideation and operation: Generate, develop and manage implementation of new ideas, systems or procedures to improve the firm’s approach to and delivery of internal and external communication.
• Stakeholder management: Work with both internal and external stakeholders, and manage relationships with external agencies to ensure the firm is receiving maximum value from those suppliers.
• Digital Marketing: Manage and optimize digital marketing campaigns across various channels, including SEO, SEM, email marketing, and social media.
• Event Management: Plan and coordinate industry events, webinars and conferences to promote our services and engage with potential clients.
• Specialist Campaigns: Ensure effective design and delivery of both firmwide and segment-specific marketing campaigns, driving and measuring RoI.
• Market Research: Conduct market research to identify trends, opportunities, and competitive landscape to inform marketing strategies.
• Collaboration: Work closely with the sales, legal, and technical teams to align marketing efforts with business goals and ensure consistent messaging.
• Lead Generation: Working with the Sales Team to identify, attract and track leads through web/social, building pipeline of MQL to SQL.
• Analytics and Reporting: Track and analyze marketing performance metrics, providing regular reports and insights to senior management.

About YouKnowledge, Skills and Experience

• At least 8 years marketing experience in B2B services environment, ideally in professional services.
• Experience in leading, managing, and motivating a team.
• Strong understanding of digital marketing tools and techniques.
• Excellent written, editing and verbal communication skills.
• Proven ability to manage multiple projects and meet deadlines.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for innovation and continuous improvements.
• Certifications: Relevant marketing certifications (e.g., Google Analytics, HubSpot, etc.) are advantageous.

Why work for usWeightmans is a Top 40 law firm with offices throughout the UK. Having been recognised as the leading legal employer and 10th overall employer at the annual Britain’s Top Employers awards 2024 and achieved record rankings in Chambers UK.We are proud to be an accredited living wage employer.Click to find out more about industry recognition for excellence, through our achievements, awards and accreditations.The independent research showed “Weightmans provides exceptional employee conditions, nurtures and develops talent throughout all levels of the organisation.”We are truly committed to fostering a culture of equality and diversity, where everyone in the firm is respected and recognised on merit for the work that they do.

We strongly encourage applications from people of all ethnicities, genders, sexual orientations and disabilities. Please let us know if you require any reasonable adjustment at any stage of the application process.Please feel free to note your preferred pronouns in your application.Work for a firm where people matter – work for Weightmans – We See the in you.As well as being immensely proud of the work we carry out for our clients and the culture we provide to our people we offer a wide range of benefits including;

• 28 days’ annual leave plus bank holidays (pro-rated for part time)
• Hybrid working including provision of home office equipment*
• Healthcare cover/ Medicash
• Pension plan
• Life Insurance 4 x salary
• Interest free travel loan scheme
• Employee Assistance Programme including counselling, legal and consumer advice service
• Discounted gym membership
• Discounted dental scheme
• Cycle to work scheme
• Offers & discounts
• Great reward and recognition scheme

*there are a small number of roles that cannot be performed from home, your Recruitment Adviser can confirm.Please note

• We encourage candidates to speak to us direct/apply direct for the opportunities we have available.

• Any reference to experience or PQE in our adverts or job descriptions is to be used as a guideline only. We welcome applicants from all backgrounds and with different levels of experience who can demonstrate that they fulfil the requirements of the role.

• The successful candidate appointed to this role will be subject to our standard background checking process, and any offer of employment made is conditional upon successful completion of those checks. Further details can be obtained from the Recruitment team.

• We are open to part time/job share applicants.

Recruitment agencies (PSL /non-PSL)Weightmans operates a strict ‘preferred supplier list’ (PSL) and is committed to working closely with the recruitment agencies that feature on that list. As such, Weightmans does not accept speculative or unsolicited CVs, profiles or any other introductions from both our PSL and non-PSL agencies. If a PSL or non-PSL agency chooses to submit a speculative or unsolicited CV, profile or introduction without instruction from a member of Weightmans’ recruitment team, we will reserve the right to treat the introduction as a gift and contact the candidate directly without accepting or entering into the agency’s terms nor being liable for a recruitment fee.Eligibility to work in the UKEligibility to work in the UK will be verified in the final stages of the selection process. All candidates must either already have a right to work in the UK before commencing employment, or meet the Home office criteria for Visa sponsorship. Candidates who require sponsorship should evaluate the Home Office eligibility for a Skilled Worker visa before applying.

Expected salary

Location

London

Job date

Sun, 19 Jan 2025 00:02:49 GMT

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