Field Marketing Manager – Canada Remote

Job title:

Field Marketing Manager – Canada Remote

Company

EventMobi

Job description

** EventMobi is a remote-first company and this is a fully remote position. You may reside anywhere in the US or Canada provided you can accommodate EST working hours.WHY YOU SHOULD JOIN US?Are you an experienced Field Marketing Manager who thrives on creating event experiences that drive real business impact? If you’re passionate about crafting high-energy, high-impact field marketing programs that drive measurable business results and fuel sales pipeline, then EventMobi’s Field Marketing Manager position could be your next challenge!You will own EventMobi’s events and sponsorships program, turning in-person and virtual experiences into high-performing event programs. From webinars that engage prospects to third-party sponsorships that build brand credibility, you’ll design and execute programs that don’t just attract attendees—they create customers.You won’t just be managing events—you’ll be the strategic architect behind them. Working hand-in-hand with sales, demand generation, and content teams, you’ll ensure every event delivers measurable ROI through thoughtful promotion, strong audience engagement, and clear and structured lead handoff. If you’re an event marketer who sees events as more than just logistics and understands how to turn them into measurable revenue opportunities, we want to meet you!WHAT YOUR WORK WILL FOCUS ON

• Make an Impact at Industry Events & Sponsorships

• Own EventMobi’s participation in industry trade shows, conferences, and sponsored events.
• Develop and execute pre-, during-, and post-event strategies to drive brand awareness and pipeline.
• Ensure all sponsorships are leveraged for maximum exposure and lead generation.
• Work closely with sales leadership to align on event targets and lead capture strategies.
• Drive Engagement Through Webinars & Virtual Events

• Manage the strategy and execution of thought leadership and product-focused webinars to engage and educate our audience of corporate, association, and third-party planners.
• Handle event setup and reporting in HubSpot in collaboration with Demand Gen.
• Lead promotion and audience acquisition efforts, ensuring high attendance and engagement.
• Work with content, product, and demand generation teams to continuously improve webinar effectiveness.
• Create Strategic Owned Events

• Own and execute select strategic in-person events that align with third-party and sponsored event strategies.
• Work closely with the broader marketing team to ensure alignment between owned events and overall demand generation goals.
• Own the Event Pipeline & Lead Flow

• Take full responsibility for event-driven lead generation, ensuring all events contribute to meetings booked and revenue growth.
• Partner with the Director of Demand Generation to develop promotional strategies across email, paid search, social ads, and organic channels.
• Ensure lead attribution and reporting in HubSpot in collaboration with Demand Gen.
• Track, Measure & Report Event Performance

• Ensure accurate tracking of event-driven leads and pipeline contribution.
• Collaborate with Demand Gen and Sales to ensure leads are properly attributed and followed up on.
• Own weekly and quarterly reporting to measure event impact.

YOUR QUALIFICATIONS

• 5+ years of field marketing or event marketing experience in a B2B environment.
• Proven success managing third-party events, sponsorships, and virtual event programs.
• Experience aligning field marketing programs with sales pipeline goals.
• Proficiency in HubSpot or similar CRM/marketing automation platforms.
• Strong ability to collaborate with sales, demand generation, and content teams to drive event success.
• Experience managing event budgets, reporting, and performance tracking.
• Ability to travel for in-person events as needed.

WHAT WILL YOU GET FROM EVENTMOBI?

• Total Compensation: Up to 110K $CND (including performance bonus and depending on experience) + Stock Option + Benefits
• Time-Off: 3 weeks vacation + 1 week sick days + 3 summer days + your birthday is a holiday (seriously! log off and hang out with the fam or go do something fun) and opportunities to meet your co-workers in person throughout the year.
• Benefits: Dental, Health, Life, Mental Health Consultations (GreenShield Health Inc)
• Tools: Top-of-the-line hardware and the best collaboration software for remote work so you can be as productive as possible while working from home.
• The Best Coworkers Ever: If you ask anyone who has worked at EventMobi, they will tell you that their fellow Mobiers are the best part of their experience! Don’t underestimate the positive impact caring co-workers have on your everyday happiness.

REMOTE WORKSPACE REQUIREMENTS:

• You have a safe, comfortable, and ergonomic workspace and working environment – a private and quiet workspace is a vital requirement for doing your best work!
• You have a reliable internet connection capable of participating in video calls, with at least 30 Mbps download speed

ABOUT EVENTMOBIWe’re focused on building the most comprehensive event management platform to help conference organizers create engaging event experiences. We believe live events bring people together and enable positive change. Over 30,000+ events in 70+ countries, from major brands such as Porsche and Shoppers Drug Mart to amazing non-profits such as the American Psychiatric Nurses Association and Canadian Real Estate Association, have trusted EventMobi’s suite of software technology to manage their events and engage their attendees.If you are interested in seeing EventMobi in action, check out some of the videos below:
– a fun video showcasing the EventMobi Team * Top brands and organizations from around the world have used EventMobi’s event app technology to create incredible event experiences –EventMobi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

Expected salary

$110000 per year

Location

Toronto, ON

Job date

Fri, 07 Mar 2025 08:53:54 GMT

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