Job title:
Field Marketeer FR
Company
Edgard&Cooper
Job description
Field Marketeer FR 🎯Paris, FranceOur mission 🚀In 2016, our founders wanted to feed their dogs – named Edgard and Cooper – pet food they could feel good about. The kind of food that was as good for the planet as it was for their pets. But when they couldn’t find this, they decided to make their own. Now, 8 years later, our pack has 200 employees and we are beyond proud to be part of the B Corp movement.Want to find out more about us? ClickWhat type of breed are we looking for? 🐕We’re on the hunt for a Field Marketeer to take charge of one of the most important marketing tactics: our instore demos in France. If you’re ready to lead with creativity, passion, strategic thinking, and a data-driven mindset to make a real impact, this is the role for you!What will be in your bowl? 🥗As Field Marketeer FR, you’ll own the Brand Activator squad and lead the charge on our in-store demo tactic. You’ll work in close partnership with the Global Field Marketing Strategist, local (Field) Sales & Trade and Shopper marketeer to boost customer acquisition and conversion. Expect variety, interesting challenges, and an opportunity to truly shine!IN-STORE EXPERIENTIAL
- Develop and execute the local in-store demo strategy, aligned with the global approach, with the primary KPI of driving new customer acquisition.
- Manage and optimize the demo budget to ensure the demos are effective and maximize acquisition and conversion.
- Sniff out the way ahead. Identify high-potential regions and stores where demos can have the greatest sales impact in close collaboration with (Field) Sales.
- Embrace a test-and-learn mentality: analyze, ideate, prioritize, and experiment for continuous improvement.
- Possess a data driven mindset Excel and measure the impact of our demo strategy through detailed reporting and analysis.
PASSIONATE ABOUT PEOPLE
- Manage the relationship with our external agency. Recruit, manage and coach the internal Edgard & Cooper Brand Activator squad. Build a strong relationship and a fluent way of working with the team.
- Implement a strong training & education plan for the team.
- Build collaborative ways of working with the wider marketing team in France, especially with the Trade & Shopper team and (Field) Sales team.
- Partner with the Global Field Marketing Strategist to share insights, best practices, and ensure consistent efficiency in-store.
FLAWLESS EVENT MANAGEMENT
- Take ownership of 1-3 annual B2B events, from concept to execution.
- Create and build an outstanding stand that serves for the right purposes within the budget.
- Work closely with the Sales team to ensure trade shows generate new prospects, strong leads and conversions.
- Provide detailed wrap-up reports with KPIs to evaluate and optimize event effectiveness.
What skills & tricks should you bring? 🤹
- Leadership & people management: Confident in leading and coaching a team of 35 Brand Activators.
- Hands-on & proactive: You’re a natural problem solver with a can-do attitude and positive mindset.
- Target-driven: Comfortable analyzing data to measure impact and identifying ways to boost conversion and sales.
- Project management: Skilled in scheduling and budgeting to keep projects on track.
- Negotiation know how: You’re always looking for the best deal, and can effectively influence to get it.
- Creative eye: You’re always looking and thinking for new ways on how we can interact and engage with pet parents & their four-legged friends. Come up with unseen experiments in the pet industry. Think big!
- Tech savvy: Proficient in MS Office (Excel, PowerPoint), and willing to learn new systems (PowerBI).
- Languages: Fluent in French and English.
- An ethical approach: You align with our values. Oh and you love pets, of course!
This is a full time role, with flexibility required for occasional weekend work.Our benefits 🎁
- 💰 Salary package that will reflect your built-up experience
- 🌱 Certified B Corp Employer with supportive policies and practices to ensure we are one happy pack
- 🌅 Company retreats to meet each other in person
- 👩💻 Flexibility to work from home to enjoy a better work-life balance
- 🐾 Pets at work, recognizing the joy and comfort of having your furry friend by your side
- 🧆 Unlimited Pet food because a happy pet equals a happy family
- 🌟Volunteering day to contribute to a cause we believe in.
- 🧠 Wellbeing program access to qualified counselling because caring for ourselves is just as important as caring for our pets
- 🏝️ 25 days paid holiday a year
- 🍿 Team activities (appreciation days, wellbeing days, pawesome team buildings, Friday drinks, cat yoga and many more! )
- 🌎 Work from anywhere for one month per year to pursue personal interests
- 🧘♂️ 1 month unpaid leave, giving you some extra time to recharge and come back to work refreshed
- 🔋 Learning opportunities in a truly international environment that will give you extensive responsibility but also guidance as you need it.
⚠️ No agencies, recruiters or outsourcing companies.Hiring Process 🕵️♀️
- 🎯 Competency based interview with Marie, Marketing Manager (45mins)
- ✅ Case Study with Melissa, Event & Activations Strategist, and Marie (60mins)
- 🐾 Final Interview with Joanna, Ops Marketing Lead
Equal opportunities 🌈We believe the strength of a Pack comes from its diversity. We strive to create an environment where every person feels valued and empowered. So no matter who you are, where you come from, what you believe in or what your dreams are, we welcome you and look forward to receiving your application.We’re looking forward to hearing from you.If your circumstances require any special arrangements at any stage of our interview process, please let us know.We kindly ask to apply in English.
Expected salary
Location
Paris
Job date
Fri, 07 Feb 2025 23:45:20 GMT
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