Editor – AI & Commercial

Job title:

Editor – AI & Commercial

Company

Frasers Group

Job description

Company DescriptionAt Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.Why join us?Our mission – we are building the worlds most admired and compelling brand ecosystemOur purpose – we are elevating the lives of the many with access to the world’s best brands and experiencesAt Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits – Think fast, think fearlessly, and take the team with you
• Own it and back yourself – Own the basics, own your role and own the results
• Be relevant – Relevant to our people, our partners and the planet

Are you ready to join the Fearless?Job DescriptionThe Editor – AI & Commercial will be responsible for managing and nurturing a team of copywriters with a focus on driving conversion and creating quality SEO-led copy across the business. Sitting within the editorial team, the role will also play a pivotal part in refining, optimising and curating AI-generated content across platforms, responsible for ensuring accuracy, consistency and delivering copy that is always on brand.Key Responsibilities:

• Overseeing and editing copy across sites and brand touch points, including but not limited to product descriptions, landing pages, CRM and paid social.
• Embrace opportunities for utilising AI, exploring and experimenting with tools.
• Training and fine-tuning AI and LLM models to improve efficiencies and produce quality content at scale.
• Training a team of copywriters to best utilise AI, empowering and upskilling.
• Inspiring and leading a team of copywriters working across channels, with a focus on product, site and SEO, working with them to drive efficiencies and conversion.
• Collaborate with key stakeholders across SEO, Trade, Commercial and Marketing to deliver timely copy that meets the demands of the business.
• Be a guardian of copy and channel excellence, ensuring quality and brand voice is maintained at the highest level for each fascia.
• Monitor content performance and drive changes based on learnings.

Qualifications

• Hands on experience working with AI and training LLM models.
• Experience in content editing, copywriting or journalism in a digital environment, preferably in retail and ecomm.
• Experience driving SEO traffic and delivering SEO copy best practises.
• Experience working with product descriptions.
• Excellent grasp of grammar with a keen eye for editing copy.
• Experience adapting to different brand voices.
• Meticulous attention to detail.
• Ability to inspire and lead a team.
• Ability to work in a fast-paced environment, hit deadlines and step outside of your comfort zone.
• Highly organised and strategic.
• Culturally aware with a keen interest in fashion and sport.

Additional InformationAlong with your benefits package we also offer a wide range of perks for our colleagues:Reward, Recognition and Opportunities
Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*subject to terms and conditions

Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world’s biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.Employee WelfareFrasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

Expected salary

Location

Shirebrook, Derbyshire

Job date

Wed, 02 Apr 2025 07:59:07 GMT

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