Donor Engagement Manager

position Summary 

The Donor Engagement Manager plays a key role in supporting the organization’s fundraising and donor engagement efforts, including the strategic goal of increasing SELT’s donor base and SELTie Circle donors by 50% by 2030. As the primary manager of data and information related to our donors, the Donor Engagement Manager administers the organization’s database within Salesforce Nonprofit Service Pack, coordinates and implements membership and annual giving campaigns as well as place-based campaigns, and provides strategic and administrative support to the Advancement team for the cultivation, solicitation, and stewardship of major donors.  The ideal candidate is highly organized, data-driven, and comfortable balancing relationship-based fundraising with systems management and execution. This full-time position is part of the Advancement team working closely with the Executive Director and Advancement Director. The ideal candidate will have nonprofit development experience, strong communication skills, and a customer service focus. 

Key Responsibilities 

Donor Data Management (30-40%) 

• Work closely with gift entry staff to ensure data integrity, gift accuracy, and adherence to data standards so that data is accessible and serves the needs of the organization
• Serve as the primary administrator for the organization’s database (Salesforce Lightning – NonProfit Service Pack), including user setup, roles, profiles, permission sets, and workflows
• Design and deploy customizations, such as page layouts, picklists, custom fields, and Application integrations (Fundraise Up and Give Lively)
• Build and deploy dashboards and reports and train users to develop their own reports and dashboards
• Conduct queries and generate lists for SELT’s mailings, meetings, and events
• Develop and maintain system documentation, training materials, and support resources; provide training and guidance to existing and new staff
• Identify areas for database improvement, enhancement, and automation to improve workflows and productivity, and work with consultants to implement
• Serve as the primary Salesforce support contact for the Advancement, Outreach, and Finance team

Membership & Annual Campaign (25-30%) 

• Coordinate and implement the organization’s membership program, Evergreen monthly giving program, annual giving campaign, and place-based campaigns, including direct mail and digital appeals as well as renewal, lapsed, and acquisition strategies
• Execute campaign timelines, segmentation, messaging coordination, and performance tracking
• Monitor giving trends and donor retention, and prepare regular reports, analysis, and recommendations
• Collaborate with Senior Communications Advisor and vendors to execute campaigns
• Track and analyze donor engagement by considering the full donor profile including volunteerism, event attendance, and contribution history

Major Giving Program (20-30%) 

• Work with the Advancement Director to develop and implement an annual series of exciting events that inspire, engage, and cultivate SELT’s major donors (SELTie Circle members) and prospective donors
• Provide support to Advancement Director and Executive Director to allow them to identify, cultivate, solicit, and steward major donors, including conducting research and preparing donor profiles, briefing materials, solicitation proposals, and acknowledgement letters
• Coordinate meetings, acknowledgements, and stewardship activities for major donors
• Maintain accurate major donor records by updating contact, account information, and touch points, including tracking major gift activity, moves management, and follow-up tasks

General Support (5-10%) 

• Contribute to overall advancement strategy and continuous improvement to SELT’s processes
• Attend organization’s major annual events (Wild and Scenic Film Festival, Annual Meeting, State of SELT, Volunteer Appreciation Event, and Trailfest)
• Provide backup coverage for gifts entry, thank you letter creation, and front desk (processing mail, answering phones, talking to visitors) as needed (occasional)
• Assist with other duties as may be assigned

Qualifications 

Required 

• Bachelor’s degree or equivalent experience
• 5+ years of experience in nonprofit development, fundraising, or related field
• 2+ years experience administering or managing data in Salesforce
• The ideal candidate will have a strong working knowledge of the core responsibilities listed in the Donor Data Management section above, plus either experience in the core responsibilities listed in Membership & Annual Campaign section OR in Major Gift Program section.
• Ability to translate needs of colleagues and the organization into actionable data and reports from the database
• Highly organized and systems-minded with strong attention to detail
• Ability to manage multiple projects and deadlines simultaneously
• Relationship-oriented and donor-centered, with strong written and verbal communication skills
• Experience working with Microsoft Office 365 including Sharepoint, Excel, and Outlook
• Commitment to SELT’s mission and values, including a passion for land conservation and stewardship

Preferred 

• Salesforce Administrator certification or willingness to obtain certification
• Experience supporting major gift fundraising or moves management
• Knowledge of nonprofit fundraising best practices and donor stewardship