Director, US Oncology Marketing Channel Strategy & Engagement Innovation Lead

Job title:

Director, US Oncology Marketing Channel Strategy & Engagement Innovation Lead

Company

MSD

Job description

Job DescriptionThe Director US Oncology Marketing Channel Strategy & Engagement Innovation Lead Primary ResponsibilitiesSet the US Oncology organization’s vision and realization plan for the evolution of digital /omnichannel customer engagement strategies and drive alignment with US Oncology Marketing Leaders /supporting teamsDefine and drive realization of organizational requirements for the evolution of existing and new, innovative digital customer strategies to support and execute engagement strategies with key customers, including supporting marketing automation and personalized educational content initiativesLead a team identifying, evaluating, and piloting innovative third-party media strategies and engagement channels vendor partnerships to ensure our Company’s customer engagement strategies remain best-in-class. This includes managing the development and review process for new channel standards, privacy/legal reviews, etc.Partner closely with Omnichannel capability Teams (NBE, CDP, N=1, etc.) to drive CS&E specific requirements and ensure new/evolving capabilities are meeting their business needs / pain points, including successfully designing and implementing new GTM approaches that support full digital orchestration for upcoming Alliances partnershipsStay abreast of leading trends in digital marketing, customer experience, marketing automation; including shifting privacy regulations (GDPR, CCPA) and digital security landscape (email bots) that will have a meaningful impact of our Company Oncology’s Omnichannel promotional efforts and require the development and implementation of mitigation strategiesIn partnership with US Media Team; set the vision and drive Media Contracting Innovation for US Oncology, including defining business needs for smaller, targeted media buys to enable true omnichannel personalization and as well as evaluate opportunities to install a Pay for Performance media purchasing/planning structureCoach and develop a team of Customer Engagement Architects to increase executional excellence and prepare them for a career at our Company taking on new roles of increasing responsibilityTrain /Mentor new team members to ensure rapid upskilling in WoW and create an environment for initial successEducation Minimum RequirementsRequired: Bachelor’s degreeDesired: Master’s degreeRequired Experience and SkillsMinimum of twelve (12) years marketing strategy, customer experience, multi-channel marketing with an emphasis on omnichannel engagement strategy that optimizes overall customer experience to drive business results.Understanding of US Healthcare Systems, including the nature of business interactions & dynamics between payers, regulators, physicians, and plan membersMinimum of 8 years in Customer Engagement experience and/or Brand Marketing and knowledge of the end-to-end marketing and promotional processExcellence in change management and demonstrated ability to work in complex organizations across hierarchical linesDemonstrated strategic thinking, problem solving, analytical critical thinking and planning skillsProficient at leading diverse cross functional teams without formal authority and effectively engaging senior managementDemonstrated strength to function and influence others effectively in a fast-paced, ambiguous environment, with frequently changing prioritiesStrong business acumen with ability to translate complex concepts clearly and concisely to broad audiences.Excellent leadership and communication skills (written & verbal)Preferred Experience and SkillsDirector Level of Marketing or equivalent from Agency/ConsultancyDigital /Omnichannel Media Planning and PurchasingOncology pharmaceutical marketing experienceOmnichannel marketing experienceOmnichannel marketing engagement analytics evolution / Learning agenda evolution / Channel Attribution modeling & impact assessment forecasting/retro analysisAgile development team experienceKnowledge in process development and optimizationAbility to manage ambiguity and to adapt to the changing needs of our customers and the businessNOTICE FOR INTERNAL APPLICANTSIn accordance with all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Current Employees applyCurrent Contingent Workers applyUS and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please if you need an accommodation during the application or hiring process.We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.U.S. Hybrid Work ModelEffective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday – Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance OrdinanceLos Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring OrdinanceSearch Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.Employee Status: RegularRelocation: No relocationVISA Sponsorship: NoTravel Requirements: 10%Flexible Work Arrangements: HybridShift: 1st – DayValid Driving License: NoHazardous Material(s): NAJob Posting End Date: 10/26/2024*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Expected salary

Location

Gwynedd, PA – Wales

Job date

Sun, 20 Oct 2024 02:51:46 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (hiring-jobs.com) you saw this job posting.