Director, Digital & Content Marketing

Job title:

Director, Digital & Content Marketing

Company

Element Fleet

Job description

Get started on an exciting career at Element!Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.Director, Digital & Content MarketingWhat We NeedWe are looking for a Director, Digital & Content Marketing to join Element Fleet Management in a unique industry and at a rapidly growing organization.Are you:

• Are you a Digital & Content Marketing Leader with 10+ years of success in the field?
• Looking for an exciting opportunity in a rapidly evolving, industry leading company?

The Director of Digital Marketing is a strategic leader responsible for driving the organization’s digital and content marketing efforts. They oversee the development and execution of digital and content strategies, ensuring alignment with business goals. This role combines creativity, data-driven decision-making, and technical expertise to enhance brand visibility, engage audiences, and drive revenue growth.A Day in the LifeDigital Strategy Development and Marketing Operations

• Develop and implement a comprehensive digital marketing strategy that integrates with overall business objectives.
• Oversee the day-to-day marketing operations, including campaign planning, execution and performance tracking.
• Identify key performance indicators (KPIs) and track digital marketing performance.
• Stay informed about industry trends, emerging technologies, and best practices.

Content Marketing

• Lead content strategy, creation, and distribution across digital channels.
• Collaborate with content creators, designers, and SEO specialists to produce high-quality, engaging content.
• Optimize content for search engines and user experience

Digital Advertising

• Oversee paid media campaigns (PPC, display, social media advertising).
• Allocate budgets effectively and optimize ad spend.
• Analyze ad performance metrics and adjust targeting strategies.

Web and UX Optimization

• Collaborate with web development teams to enhance website functionality, user experience, and conversion rates.
• Implement A/B testing and analyze user behavior to improve site performance and conversion.

Analytics and Reporting

• Regularly analyze digital marketing data to measure success and identify areas for improvement.
• Prepare reports for senior leadership, highlighting key insights and actionable recommendations.

Team Leadership

• Manage a team of digital marketers, content creators, and analysts.
• Foster a collaborative and innovative work environment.
• Provide mentorship and professional development opportunities.

Qualifications

• 10+ years of progressive digital and content marketing experience
• Post-Secondary education in in Marketing or Business
• Proven experience in digital marketing, including content creation and campaign analytics

Knowledge & Competencies

• Strong leadership skills and ability to drive cross-functional collaboration
• Deep understanding of SEO, SEM, social media, and content marketing strategy and best practices and how they support a leading digital brand presence
• Excellent communication, analytical, and problem-solving abilities
• Influencing skills
• Agility and ability to stay updated with the latest digital marketing trends

The hiring base salary range for this position is $129,800 – $178,420 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data.What’s in it for You

• A culture of innovation, empowerment, decision-making, and accountability
• Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness
• Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to or call (800) 665-9744.

Expected salary

$129800 – 178420 per year

Location

Toronto, ON

Job date

Fri, 11 Oct 2024 07:34:03 GMT

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