Demand Generation Manager

Job title:

Demand Generation Manager

Company

The Descartes Systems Group

Job description

Descartes Unites the People and Technology that Move the World
The need for efficient, secure, and agile supply chains and logistics operations has become ever more critical and complex. By combining innovative technology, powerful trade intelligence and the reach of our network, Descartes helps get goods, information, transportation assets, and people where they’re needed, when they’re needed.We’re one of the most broadly deployed logistics and supply chain technology companies in the world. More than 26,000 customers around the globe use our cloud-based solutions to transform the way they move inventory and information to enhance productivity, better serve customers, thrive competitively, keep pace with evolving regulations, and respond to rapidly changing market conditions. Descartes is publicly traded (Nasdaq:DSGX, TSX:DSG) with headquarters in Waterloo, Ontario, Canada, and offices and partners around the world. With record financial performance for more than 16 years, we lead the industry in innovation investment. Every day, logistics service providers, manufacturers, retailers, distributors, and other logistics-intensive businesses of all sizes rely on our scale, stability, and comprehensive solution footprint to move what’s most important to them. Learn more atWe’re growing fast and invite you to join our amazing team.We are seeking a skilled marketing professional to lead account-based marketing initiatives and drive demand generation strategies for SaaS enterprise solutions. This role focuses on developing tailored programs to nurture and re-engage key accounts while developing and aligning content with every stage of the buyer’s journey.ResponsibilitiesStrategize, build, and execute integrated marketing and communication initiatives for account-based campaigns, advertising, and event promotions focused on high-quality lead generation, positioning Descartes as a thought leader, and strengthening the brand.Develop and execute nurture and re-engagement programs designed to keep prospects and customers engaged throughout the buyer journey, providing valuable content and touchpoints tailored to their needs.Develop and manage automated, personalized nurture campaigns using tools like ClickDimensions, 6sense, and DemandBase, with a focus on account-based marketing strategies. These campaigns will provide tailored content and touchpoints designed to engage key accounts and effectively guide them through every stage of their journey.Implement marketing automation to streamline workflows, track engagement metrics, and optimize outreach efforts. Ensure integration across platforms to provide actionable insights that enhance campaign performance and support account-based campaigns.Manage the content creation, design, and execution of sales enablement collateral, including email campaigns, landing pages, white papers, webinars, social media assets, event materials, and reporting to support engagement at every stage of the customer lifecycle.Build and oversee a social advocacy program, leveraging platforms such as G2 to amplify customer success stories and encourage authentic endorsements. Collaborate with customers for speaking sessions, webinars, and case studies to drive credibility and market influence.Create and manage multimedia campaigns, including video case studies and other creative formats, to showcase customer success and solution impact.Collaborate closely with account Executives to identify top accounts and develop personalized strategies that align with competitive insights and customer challenges. Ensure these strategies are tailored to engage, educate, and convert key targets effectively.Maintain a strong focus on content alignment across the buyer’s journey, ensuring consistency in messaging and value delivery for prospects and customers at every touchpoint.Plan and execute webinars, customer speaking engagements, and user-generated content initiatives to enhance engagement and build thought leadership.Develop and execute go-to-market strategies for industry- and vertical-specific tradeshows and events, focusing on pre-show promotion, in-show engagement, and post-event follow-up. Manage marketing programs to drive awareness, generate interest, and support appointment setting for key accounts, ensuring seamless execution and impactful engagement throughout the event lifecycle.Collaborate with industry publication partners to execute content marketing and syndication programs, promoting campaigns through targeted advertising, banners, sponsored content, and email outreach to engage key audiences.Analyze and report on campaign and event performance using Power BI, delivering weekly and quarterly reports on full-funnel metrics and top account engagement. Provide insights and recommendations to optimize strategies and demonstrate ROI.QualificationsBachelor’s or master’s degree in marketing, Business, Communications or a technical discipline with subsequent MBA or equivalent experienceMinimum of five years of experience in business-to-business marketing with demonstrable success in positioning and promoting enterprise software solutions and services across a variety of vertical markets.Demonstrates in-depth solution and industry knowledge and can apply broad-based understanding of key business fundamentals and marketing tactics.Excellent oral and written communication skills.Ability to present ideas in such a manner that others understand and enables them to share ideas for the benefit of others.

Deep understanding of the software industry (preferably supply chain and/or enterprise planning solutions) along with verticals including manufacturing, retail, wholesale distribution, and transportation.Comfortable with the entrepreneurial culture of a fast-growing organization in an ever-changing industry.Proactive, strong attention to detail and good organizational skills with the ability to manage multiple projects at a time.Creative, energetic, enthusiastic with a positive attitude.Excellent time management skills and the ability to work effectively, knowledgeably, and collaboratively with a wide range of internal teams.Experience with Customer Relationship Management (CRM) and campaign management tools such as Microsoft Dynamics, 6Sense, DemandBase and Click Dimensions.Graphic and web design experience with Adobe Creative Suite a plus.Location: This is a remote opportunity, open to citizens or permanent residents of Canada or the US. #remote #LI- RemoteSalary Range: $80,000 to $90,000 CAD “Compensation information provided is a good faith estimate for this position only. Factors that may be used to determine your actual salary may include your specific skills as well as the years of experience you have. Similar positions located in different geographic regions will not necessarily receive the same compensation.”Join Us
As we scale, we’re looking for new doers, collaborators and innovators to join Descartes in uniting the people and technology that move the world as the Global Leader in Logistics and Supply Chain Technology. We’re entrepreneurial, hardworking, geeky-in-a-good way problem solvers. Guided by our values, we nurture a TEAM focused culture that invests in people and creates opportunities for advancement across a broad spectrum of career paths. We prioritize work-life balance and foster an environment with the space to take ownership, to be heard, and to carve a path for your individual accomplishments to help drive our success.Descartes also has a deep sense of environmental responsibility. Learn more about how we helped our customers save over 552,000 metric tons of CO2 in 2020 by reducing fuel and paper consumption: . Join a team that’s committed to working with customers to conserve resources and enhance sustainability.At Descartes, everyone has a voice and the best idea wins, regardless of who makes it. We offer competitive compensation, great benefits, remote and flexible work hours, and the opportunity to join a company on an awesome mission with a great existing team and trajectory. If you feel you have 70% of the qualifications we are looking for, and Descartes sounds like the team and the mission you want to be part of, apply now. We can’t promise it will be a fit, but we do promise to consider your experience.Through COVID-19, we implemented a virtual hiring process and continue to interview and onboard candidates by video using Microsoft TEAMS. We record interviews and use them strictly for quality assurance, training and general record keeping purposes. Should you have any questions about this process, please connect with our hiring team in advance of scheduled interviews. We value the safety of each member of our community because we know we’re all in this together.We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. For more information about our commitment to equal employment opportunity, please review our , , . Descartes participates in the E-Verify program. Please click below to learn more about the E-Verify program. .
Descartes is committed to working with and providing reasonable accommodations to job applicants with disabilities. Applicants in North America with a disability who require a reasonable accommodation for any part of the application or hiring process can email us at hrna@descartes.com. Provide your name and contact information along with the accommodation needed to assist you with the application process. Your request will be responded to as soon as possible. Reasonable accommodations will be determined on a case-by-case basis.

Expected salary

$80000 – 90000 per year

Location

Waterloo, ON

Job date

Wed, 01 Jan 2025 23:50:34 GMT

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