CRM Executive

Job title:

CRM Executive

Company

ITV

Job description

CRM ExecutiveMarketing12 months Fixed Term Contract | Full TimeOffice location: White City, London | HybridHiring range: £30,000 – £35,000For more information please email TalkingCareers@itv.comYour work matters to millions.Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.Your impact sends ripples.The roleThis role plans and delivers the CRM activity (emails, push notifications, in-app messages, and targeted trailers) to support campaign priorities as well as channel needs, in order to drive marketing outcomes.Key Responsibilities

• Work alongside other marketing, media and creative roles to deliver a marketing plan which drives desired outcomes.
• Use specialist CRM expertise and knowledge to enhance the strategic plans provided by the media strategists.
• Act as the CRM expert within agile campaign pods, offering advice, learnings and ideas to drive performance and innovation.
• Setup and activate CRM campaigns accurately on respective systems, ensuring the right message reaches the right audience at the right time.
• Execute and optimise a range of CRM channels: email, push and in-app notifications, targeted trailers on our video on demand platform (ITVX).
• Work closely with creatives to ensure activity is high quality, on brand, compliant, appropriate and performant for each CRM channel.
• Employ structured testing techniques to deliver continuous improvement in campaign metrics.
• Monitor performance and feedback learnings back to the wider CRM team to paint an ongoing picture of what activity is performing best, to drive optimisation across all CRM activity.

Skills you’ll need (minimum criteria)

• Experienced in planning, activating and optimising CRM campaigns in a range of formats, working towards clear outcomes and KPIs
• Experience in CRM systems, Braze preferred
• Strong at understanding and interpreting data to aid decision making
• Organised and able to work under pressure with high attention to detail
• Experience working in a fast paced and dynamic environment
• Flexible and able to adapt to changing circumstances
• A can-do, collaborative, get-things-done approach
• A genuine passion for ITV programmes, film and TV

Other things we’re looking for (key criteria)

• Strong communication skills with the ability to foster stakeholder relationships across a range of business areas.
• Comfortable presenting in meetings and giving performance updates to relevant stakeholders
• Strong understanding of data compliance requirements in electronic communications
• A marketing related qualification is desirable.

ITV is for everyone.ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above).We’re happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at .about applying with a disability.

• There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Because those who make an impact deserve to be rewarded for it.ITV offers some great rewards and benefits including

• Flexible working with a range of options to suit everyone
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn – with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

Closing date: Friday 14th March 2025“Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We’d encourage you to apply as soon as possible if interested.”

Expected salary

£30000 – 35000 per year

Location

White City, West London

Job date

Sun, 02 Mar 2025 08:33:11 GMT

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