Job title:
Content Marketing Specialist
Company
Craver
Job description
About CraverHey! We’re Craver, a Canadian tech startup transforming local coffee shops & QSRs with our digital ordering & engagement technology.Digital ordering tech like mobile apps & loyalty programs have fuelled the success of Starbucks, McDonald’s and ShakeShack, and we’re hiring a Content Marketing Specialist to help us bring that same technology to local coffee shops & QSRs worldwide.Oh — and we’re a great place to work. We’ve been recognized as both a 2022-23 Workplace Culture Leader and a 2022 Great Place to Work winner. Not bad for a company that’s only a few years old!What We’re Looking ForWe’re on the road to making Craver famous, and we’re hunting for a Content Marketing Specialist to help us make it happen. We’re a fast-growing company in a super competitive market, and we know that the only way to win is by standing out from the crowd. So we’re looking for someone with the energy, creativity & insatiable appetite for learning to help make our marketing really sing.With support from Craver’s Director of Marketing and Content Marketing Manager, you’ll be responsible for creating all of Craver’s content — from short video ads to detailed articles & guides, and everything in between. The aim of the game is to produce content that resonates, inspires and stands out from the crowd, always.The Role & Responsibilities
- Collaborate with the Content Marketing Manager and other teams to create standout content that speaks to our B2B SaaS audience and supports our goals.
- Break down complex topics into clear, engaging content that people actually want to read — and take action on.
- Own the editorial calendar — you’ll plan, schedule, and manage everything from deep-dive guides to quick newsletters and guest blogs.
- Work side-by-side with our designers to build out creative assets for ads and other campaigns.
- Keep an eye on performance — you’ll review campaign results, spot what’s working (and what’s not), and use data to help shape what we do next.
- Use keyword research to fuel our blog strategy — you’ll help identify gaps, surface new opportunities, and build out clusters that drive traffic and authority.
- Write strategic, SEO-informed blog briefs that empower our copywriters to produce high-ranking, results-driven content.
- Keep our content working hard — you’ll pinpoint what’s gone stale or slipped in performance and update it to keep delivering results.
- Build lead magnets like guides and templates, and craft nurturing content (like email flows) to guide prospects toward becoming customers.
- Help shape our video content — from outlining ideas to writing scripts and, yes, stepping in front of the camera when needed.
- Keep our clients in the loop with clear, thoughtful comms for new feature releases, quarterly updates, and anything else they should know.
Your Personal Qualities
- You’re genuinely curious about the world of coffee shops and QSRs — maybe you’ve worked behind the counter or are just a coffee-lover.
- You’re a creative spirit — the idea of spending your days drafting newsletters and reviewing article edits gets you jazzed.
- You love to learn — you’re comfortable taking on new projects you’ve never done before, receiving regular feedback on your work, and spending time deep in research.
- Communication is your forte. You can confidently articulate ideas, defend them, and you’re comfortable asking for help when you need it.
- You’re naturally tech-savvy and quick to explore new tools — AI, CMS platforms, email builders, you name it.
- You’re fiercely ambitious — you want work that keeps you challenged and energized, not waiting for the day to be done.
- You take pride in your work. You aim for the highest impact, not just ticking off tasks.
- You crave autonomy, flexibility and freedom in your work. You’re at ease with motivating and managing yourself to achieve your goals.
RequirementsYour Skills & Experience
- You’ve got a degree in Marketing, Communications, Journalism, English Literature, or something similar — or you’ve picked up the right skills through other meaningful experience.
- You’ve spent at least 2 years in a content marketing role. If that’s been in a B2B SaaS environment, even better.
- You’re a strong writer who can take complex ideas and turn them into clear, compelling content — whether it’s a punchy ad, a detailed guide, or anything in between.
- You’ve got a sharp eye for detail and can spot a double space or awkward sentence from a mile away.
- You know how to shape content to match different tones, voices, and audiences — and you enjoy the challenge of getting it just right.
- You don’t just hit publish and hope for the best — you’re always looking at the numbers to see what’s working and how you can improve.
- You’re familiar with SEO principles and know how to weave them into content without making it sound like a robot wrote it.
- You’re great at juggling projects, managing deadlines, and staying organized — even when things get busy.
- You work well with others — you’re comfortable collaborating with people across teams like marketing, product, and support to get the job done.
- You care about results — you’re focused on impact, not just activity, and always think about how content supports the bigger picture.
BenefitsPerks
- You’ll join a fast-growing startup where there’s real room to grow — as Craver scales, so can your career.
- Work from home or from our bright downtown Vancouver office (complete with mountain views and good vibes). We’re in-office 1–2 days a week, with flexibility for travel.
- Yes, we’re dog-friendly. Bring your pup — we won’t complain.
- You’ll have autonomy in your role but also get support and mentorship from some of Vancouver’s top founders and operators.
- We offer a solid benefits package that includes prescription coverage, dental, massage, and more — so you’re covered, literally.
- Our compensation package includes:
- 💰 $65–75K annual salary
- 🎂 Up to 4 weeks paid vacation — plus your birthday off
- 📈 Stock options — because we want you to grow with us
- 🥗 Subsidized lunches when you’re in the office
Expected salary
$65000 – 75000 per year
Location
Vancouver, BC
Job date
Tue, 15 Apr 2025 22:33:49 GMT
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