Communications and Advocacy Specialist

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Job Description

Background:

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

Japan has a steadfast relationship with the UN, and has strengthened its focus on Gender Equality, serving as an Executive Board member since the establishment of UN Women. Recognizing the importance of the political and financial partnership with Japan, a UN Women Japan Liaison Office (JLO) was established in Bunkyo-ku, Tokyo in 2015. UN Women’s presence in Japan provides a strategic entry point and an opportunity to liaise and partner with the key decision makers among the Government of Japan, parliamentarians, the private sector, media, academic institutions and civil society organizations. UN Women also works closely with the UN Women Japan National Committee which supports in national advocacy, public awareness building and resource mobilization. UN Women works in close coordination with other UN entities based in Tokyo to promote the gender equality agenda.

The UN Women Japan Liaison Office leads on partnerships development, policy engagement, public advocacy and awareness, and resource mobilization with government actors, private sector entities, civil society and foundations, to advance gender equality and women’s empowerment under the overall guidance of UN Women’s Strategic Plan 2022-2025.

Under the overall supervision of the Director of the JLO, and in close coordination with UN Women’s Communications Division in HQ, the Communications and Advocacy Specialist will lead the work of advocacy, outreach and communications, and manage relevant partnerships with the private sector/business associations, media institutions, government partners, civil society and other organizations, with the aim to promote the significance of GEWE and increase the profile of UN Women in Japan. The Communications and Advocacy Specialist will support the JLO Director to develop an advocacy & outreach strategy and plan in alignment with UN Women’s Strategic Plan and corporate priorities, such as the thirtieth anniversary of the Beijing Declaration and Platform for Action in 2024-25 and a sequence of events in lead up to the Anniversary.

As part of JLO’s advocacy initiatives, the Communications and Advocacy Specialist leads the alliance building/ campaigns with the private sector including the Unstereotype Alliance Japan National Chapter, HeForShe and WEPs in close coordination with the relevant units in the HQ and manage related projects, while promoting JLO’s engagement with youth groups. The Specialist also manages interns in support of advocacy/ communications related activities.

Description of Responsibilities /Scope of Work

Lead the development and implementation of communication and advocacy/outreach strategies and plans

Design and lead the implementation of JLO’s strategic work plan for key advocacy and outreach activities that engage diverse stakeholders to advance gender equality and women’s empowerment (GEWE) in alignment with UN Women’s Strategic Plan.
Strategically position UN Women as the lead agency in driving GEWE as well as Japan’s political priorities such as the Women, Peace and Security (WPS) agenda.
Propose innovative solutions to enhance the effectiveness of communications strategies and activities through analyzing traditional and digital media and identifying trends and/or issues.
Coordinate with relevant divisions and colleagues in UN Women in HQs, regions, and countries, to enhance advocacy partnerships with Japan.
Contribute to the management of communications specific risks through providing technical recommendations and monitoring and performing preparedness actions.
Lead JLO’s contributions to UN Women’s corporate-wide advocacy and communications work.
Lead the development and dissemination of relevant advocacy/ communications materials.

Lead the strategic communications and manage effective media relations

Design and implement a comprehensive communications strategy, including the use of the website and social media, to enhance the visibility of UN Women work, taking topic sensitivities and potential risks into consideration, in line with the corporate communication policy.
Prepare strategic communications products that convey UN Women key messaging to target audiences.
Facilitate interviews with UN Women’s senior managers; connect media with UN Women subject matter experts.
Increase strategic media engagement, inviting media organizations as an active agent to contribute to amplifying GEWE messaging and eliminating harmful stereotypes.
Lead media relations in Japan; maintain an updated contact list/ database of journalists and media organizations and increase media presence of UN Women through pitching news stories and interview opportunities, organizing roundtable discussions, press conferences, and briefing sessions with press, and producing media briefing notes and talking points for scheduled interviews.
Manage communications campaigns and events around key international days, such as International Women’s Day, in close collaboration with key stakeholders including public sector partners.
Collaborate with communications colleagues in UN Women HQ, Country/Regional Offices on the implementation of campaigns and other communications initiatives.

Lead partnership building with the private sector and other advocacy partners

Develop proposals to mobilize resources to support JLO’s strategic advocacy initiatives.
Develop and manage the advocacy work of Unstereotype Alliance (UA) Japan National Chapter by developing a strategy in close coordination with relevant units in UN Women HQ; Manage activities with UA’s Japanese members to scale up the Japan Chapter, toward the UA’s goal to eliminate harmful stereotypes from the society.
Design a strategic work plan for the successful implementation of the HeForShe Initiative in Japan
Act as a focal point with the private sector and participate in meetings and consultations as required.
Expand partnerships with the private sector/business associations, youth organizations, civil society and other relevant stakeholders including research institutions, public sector partners, embassies and academia, to strengthen advocacy efforts that promote GEWE in Japan by identifying and developing key opportunities and to ensure that newsworthy information reaches the public and donors.
Identify and develop new advocacy/ communication partnership opportunities to enhance UN Women’s visibility;
Coordinate with UN Women Japan National Committee, a non-profit entity supporting the work of UN Women through fund raising, to ensure brand consistency and corporate messaging, and to collaborate on communications and advocacy work where appropriate.

Facilitate result-based communications

Lead the production of result-based communications content for visibility, such as donor/ partnership reports, website stories and SNS posts, and disseminate them to key influencers and wider general public.
Enhance internal and external communications for accurate and timely reporting on communications activities.
Provide relevant training and workshops on advocacy/ communication as appropriate.

Other duties

The incumbent performs within their functional profile as deemed necessary for the efficient functioning of the Office and the Organization.

Key deliverables:

Advocacy and Communications strategy and work plan developed and implemented.
Partnership engagement expanded and the visibility of UN Women advocacy initiatives enhanced.
Workshops and events outlined in a workplan implemented and timely reporting conducted and submitted to a partner.
Unstereotype Alliance Japan National Chapter members increased, and the awareness of UA’s work raised.
A Japan strategy for the promotion of the HeForShe Initiatives developed
Communications materials to be used for partner engagement, SNS postings, website stories, and other platforms localized, developed and disseminated widely.
Media engagement and exposure increased.

Education and Certification:

Master’s degree or equivalent in communications, media studies, journalism, gender, international relations, international development, marketing, or another related field is required.
A first-level university degree (Bachelor’s degree) in the areas mentioned above in combination with additional 2 years of qualifying experience may be accepted in lieu of Master’s degree.

Experience:

A minimum of seven years of relevant experience in one or more of the following areas: journalism, public relations, advocacy, international relations, marketing, development, advertising, digital communications, multimedia agencies, or another relevant field, ideally with a particular focus on gender issues.
Proven experience in media relations using traditional, digital media, social media, and other platforms is required.
Demonstrated significant experience in strategy development, donor partnerships, public relations, and advocacy in collaboration with diverse stakeholders including private sector companies is required.
Demonstrated experience in planning and organizing a wide range of events, workshops and study sessions is required.
Previous experience with UN Women or with other UN organization is an advantage.
Previous experience with Japanese private sector or NGOs is an advantage.
Excellent writing and analytical skills including writing high-quality reports, briefing notes, media talking points are an advantage.
Solid knowledge of UN Women’s Strategic Plan (2022-2025) and the thirtieth anniversary of the Beijing Declaration and Platform for Action is an advantage.
Excellent command with major social media platforms, including but not limited to Facebook, Twitter, Google+, Instagram, and LinkedIn;
Proficiency in Adobe Photoshop, Illustrator, and InDesign an asset.

Languages: