CDI – Copywriter – M/W/NB
Publicis Luxe
Description de l’entreprisePublicis Luxe aims to create foundational experiences with luxury brands, where products, services, and storytelling come together to make every moment unique and build lasting, singular relationships with consumers.The agency is a collective of detail-obsessed creatives and experts capable of supporting global brands at scale, with holistic marketing solutions that include strategy, creation, and production. With outposts all over the world, from Paris to Shanghai, our team of 300+ passionate professionals spans a range of fields: image, identity, communication, digital, production, media, and data.Together with its clients, Publicis Luxe is pioneering a new era of luxury marketing by redefining brand platforms, designing and producing end-to-end campaigns and always-on content, optimizing customer journeys and omnichannel commerce, and designing innovative services.Description du posteWorking closely with our Creative Directors, Art Directors, and Strategic Planners, you will be responsible for defining the concept (or concepts), editorial line, storytelling, and roll-out for each strategic brand activation, across every touchpoint. Using your 360° project experience and unique understanding of brand culture, you will translate strategic intentions into relevant, impactful, and disruptive content.As a versatile and multi-talented creative copywriter, you will work across a variety of traditional and cutting-edge media: film, print, social media (from Instagram to TikTok), e-commerce, and CRM. A gifted storyteller, you’re able to craft strong narratives, write scripts, and design transmedia content roll-outs across all formats (social media posts, capsule content, e-retail modules). When necessary, you will build always-on editorial strategies for brands who are seeking to develop their voice and identity, defining their editorial positioning, content typology, and an ownable tone of voice for a whole ecosystem or specific channels.You will enjoy beginning-to-end involvement:Intervening upstream in the creative process, exchanging with strategic planning, creative direction, and the clientStaying involved in the creative process from ideation to execution and post-production, supervising the creation of assets (for large-scale productions and smaller, more agile ones)Ensuring the quality and coherence of creation across all touch-points of the customer journey, according to project and brand objectivesQualificationsYou have 5 years of experience, or more.You are a born storyteller with excellent or native English language skills (grammar, syntax, spelling), both written and spokenYou have a natural taste for and experience working with luxury brandsYou have an eye for detail and have strong communication & presentation skills
You are fluent in the language and culture of digital and can anticipate the evolution of said media, as well as new formats and trendsYou are a team player and are good at collaborating with othersYou are a proactive and resourceful self-starter who can work independentlyProfessional French language proficiency is a plus!Informations supplémentairesWhy join the team?When you join Publicis Luxe, you become a part of the Publicis France group, a community of agencies that work together to take on communication challenges. Paris
Sat, 14 Sep 2024 22:07:15 GMT
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