Category Manager

Job title:

Category Manager

Company

Haleon

Job description

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.About the RoleYou will define and implement category management strategies with key retail customers and proactively deliver compelling insights and category arguments that give confidence to stakeholders internally and externally of how to drive long term sustainable category growth. You will work with customer partners to deliver category thought leadership by challenging conventional thinking to co-create inspiring category vision, drivers and tactics to gain advantage for our brands and drive sustainable, profitable growth.Key responsibilitiesMulti-Functional Working:

• Ability to build and maintain lasting relationships, Influence internally and external stakeholders and work in a collaborative manner.
• Ensure clear understanding of customer dynamics, inspiring and giving confidence to our key retailer partners.
• Gain agreement from others to support ideas or take action using fact-based recommendations. Establish and work to continually improve productive long-term relationships.
• Challenge conventional thinking & ways of working, leading the wider cross-functional team to proactively look for new, exciting ways to drive category growth.
• Ensure that category is at the heart of Customer Engagement Days and internal Commercial Planning Process by working within a cross functional team to create actionable category, customer & shopper insight driven plans.

Accountability & Courage:

• Be accountable. Set clear & achievable targets.
• Propose ideas to drive category performance grounded in insight
• Identify the big wins for Haleon, the customer & the category, short, medium & long term and prioritise team work plan accordingly
• Question when things could be done better, take appropriate risks and learn from mistakes.
• Be the voice of the category and customer internally, ensure customer insight is at the heart of all Haleon decision making
• Define the “so what” from the data, taking insights forward to create a compelling customer story and tangible action using an array of sources.
• Proactively monitor, evaluate and analyse customer performance against our competitive set and categories. Identify opportunities and risks to proactively take to key stakeholders.

Co-develop, Sell & Execute Category Strategy for competitive advantage in key customers:

• Work with customer partners to co-develop an inspiring Category Visions, Drivers and Tactics, challenge conventional thinking, and think outside the norm.
• Work with global team to Identify and quantify the drivers of category performance that support each customer’s growth strategies.
• Work closely with Marketing to Identify required shopper behaviour changes and to implement the tactics that sit behind individual growth drivers.
• Evolution and implementation UK based category strategy that delivers against the needs of HALEON/the shopper and the category with the retailer.
• Work with wider category management team to evolve a rolling long term Category Vision, Drivers and Tactics.
• Set up and implement category testing and trial initiatives including customer interface, analysis and monitoring with using Haleon resources such as the shopper science lab

Business Planning:

• Work in conjunction with NRM to populate Tool kits i.e. Range Price, Pack Architecture, ROS, SKU ladder hierarchy and jointly develop promotional strategy recommendations
• Develop and implement customer facing range strategies.
• Become the voice of the shopper & customer internally at Haleon during the business planning process e.g. SKU rationalization
• Become the voice of the retailer internally as part of internal Commercial Planning Process (feeding in retailer strategies, SRP requirements, range review timings etc).

Customer relationships:

• Champion collecting & integrating ongoing insights/analysis (shopper, category, channel & customer) leading to compelling and selling commercial propositions.
• Ensuring that category plans are integrated, understood and supported externally by key customers.
• Lead development and implementation of optimal ranges and planogram solutions for Haleon brands within assigned category across key prioritised customers that meet the needs of the category strategy including post range review analysis.
• Responsible for delivering value to customers through relevant category/shopper/ customer/consumer insights and Haleon initiatives that unlock value growth for the customer/shopper and category.

Qualifications and skillsEssential

• Experienced with working with retailers (customer management), in category management, sales, shopper or trade marketing, or other commercial excellence areas
• Strong communication and presentation skills
• Keen to work with customers, taking data and convert to strategy

Preferred

• Proven ability to use complex data, identify insights and provide actionable recommendations.
• Experience of using retailer data platforms to deliver insights and recommendations internally and externally (such as Dunhumby, Nectar)

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.Accommodation RequestsIf you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

Expected salary

Location

Greater London

Job date

Thu, 09 Jan 2025 08:49:35 GMT

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