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You need to have a clear idea of how SEO works, that includes knowing how to do keyword research, find “opportunities”, use a CMS to create a page (with the help of our designer, writer and link builder) and get it ranked.
You should also have a good idea of how to maintain and improve existing rankings and react appropriately if Google gives us a slap. This means being able to assess what’s happened, why rankings have dropped and put a plan in place to fix it. Whether it’s coordinating getting more links to a page, writing more, or different content or fixing some technical SEO – you’ll know what to do here.
PPC – Know your way around Google Adwords, and PPC platforms. You don’t need to be world class, but a good knowledge would be great.
HTML/CSS – It’s not essential at all, but if you’re not a <div> when it comes to HTML. That always comes in handy. (I think my Dad would be pleased with that joke)
Communication – If you’re not scared of the phone and can talk to potential collaboration partners, work on webinars and create traffic building relationships – amazing!
Email marketing – If you know your way around spam traps and can get people to click on your persuasive emails, superb!
The random stuff – Getting a book converted to be listed on Amazon, social media, content creation, interviewing customers for testimonials, looking into customer data. If you can be our person for these random things – lovely!
Start-to-finish kind of person – The more things you can do start to finish, and don’t need help and input from the co-founders the better. We need people here who can execute a plan.
Managing people – There’s potential to run the marketing team as it grows. The person we hire should have that ability or potential.
It’s a full time role but we don’t clock watch. You’re responsible for your own working hours.
Salary is a large range because it depends what skills you have and what you can do: $42,000 – $78,000.
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