Audience Development Executive

Job title:

Audience Development Executive

Company

Mumsnet

Job description

We’re looking for a talented Audience Development Executive to help grow Mumsnet’s returning audience through email, social media, and notifications. In this role, you’ll play a key part in increasing newsletter sign-ups and engagement, boosting traffic from social platforms, and enhancing desktop notification strategies.Your focus will be on recruiting and retaining users from both internal and external sources, while managing signup messaging and nurturing audience engagement across channels.Key Responsibilities

• Monitor social media performance metrics, using insights to refine content strategies and improve reach.
• Manage and optimize desktop notifications to ensure timely and relevant alerts for our audience.
• Drive newsletter mailing list growth by managing recruitment efforts from internal and external sources.
• Oversee the management and growth of email series, ensuring the content remains relevant and impactful.
• Optimize registration and onboarding journeys to maximize active, engaged users and grow our addressable audience.
• Plan, create, and publish engaging content across social media platforms to drive traffic and boost audience engagement.
• Support editorial teams by contributing to the creation, review, and curation of engaging, high-quality content for existing email newsletters. Play an integral role in developing content for new email newsletter series, tailoring messaging to resonate with target audiences and align with brand identity.
• Collaborate with cross-functional teams to align social media and notification strategies with broader business goals.

Requirements

• Audience Insights and User Experience: An interest in understanding audience behaviours, preferences, and journeys to learn how to tailor campaigns effectively.
• Digital Marketing Expertise: A strong understanding of email marketing, social media platforms, and notification strategies, including tools and analytics, is crucial.
• Content Creation Skills: The ability to create engaging, high-quality content for email newsletters, social platforms, and other digital channels.
• Project Management: A focus on building organizational and multitasking skills to effectively manage email campaigns, social media schedules, and desktop notification strategies.
• Data Analysis and Optimisation: An enthusiasm for learning how to analyse performance metrics (e.g., open rates, click-through rates, and engagement rates) and applying insights to enhance campaigns.
• Collaboration and Communication: Excellent communication and teamwork skills to work effectively with editorial teams and cross-functional collaborators.
• Attention to Detail: Ensuring content accuracy, relevance, and alignment with brand tone across all channels.

• Trend Awareness: Staying updated on digital marketing trends, social media developments, and emerging notification technologies to incorporate fresh approaches.

Why work for us?We focus on steady, sustainable growth, putting purpose (to make parent’s lives easier) before profit. We expect great performance, agility and collaboration in every role; cross-team working with talented, clever people is the best part of life at Mumsnet. Most importantly we’re looking for candidates with a growth mindset – we know everyone makes mistakes, the important thing is to learn from them and to share your learnings.We embraced flexible and home working a long time before COVID, and we care much more about outputs than hours on the clock. We don’t only want to hire the best people: we want to retain them. If you need some flexibility, let us know and we’ll do our best.We’re committed to diversity and quality (see our policy ) and we think we’re second to none in the all-round support we offer to parents and carers at work (see our parental leave policies ). Working for Mumsnet means never having to pretend you don’t have a family or other commitments, and we promise never to keep you away from a school appointment. We are also proud to be a London Living Wage employer and we have never used unpaid interns.We have a healthy line-up of sandwich lunches, knowledge sessions, monthly socials and sports teams, as well as an unhealthy line-up of staff parties at Kentish Town’s excellent pubs and restaurants, and McDonald’s deliveries for the mornings after.BenefitsWe’re pleased to offer the following benefits, subject to eligibility:

• Buy More Holiday Scheme
• Cycle2Work Scheme
• After 12 months employment, you will be eligible to join our EMI share options scheme
• Employee Assistance Programme
• Mumsnet Workplace Pension Scheme
• Electric Vehicle Scheme
• Bespoke learning subscriptions with weekly “Drop Everything And Learn” time
• Leisure and Retail perks discounts through the Perkbox platform
• BUPA Private Medical cover
• Wellness benefits including daily workouts and meditations via Perkbox
• Monthly team social events
• Annual team bonus opportunities

Where we areWe are in the office on Wednesday’s and Thursday’s, and are based in sunny Kentish Town, where you’re never more than 500 metres away from a sourdough pizza and an elaborately refurbished pub.Want to know moreCheck out – our guide to what it’s like to work at Mumsnet. Read about our mission, our vision, our values and the behaviours we expect of the people who work at Mumsnet.Salary Band £25-£28K

Expected salary

£25000 – 28000 per year

Location

London

Job date

Thu, 06 Mar 2025 23:29:48 GMT

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