Associate Director, HealthEQ Digital Channel Lead

Job title:

Associate Director, HealthEQ Digital Channel Lead

Company

MSD

Job description

Job DescriptionWe are currently recruiting for an Associate Director, HealthEQ Digital Channel Lead. HealthEQ is our Company’s unbranded/above-brand personal promotion portal that delivers education materials focused on Health Equity, Quality and Disease Education. The HealthEQ Digital Channel Lead serves as the Product Owner for the platform and has a high degree of empowerment and is self-directed to manage the roadmap for their assigned segment’s capabilities. This includes supporting and evolving platform capabilities and user experiences to support US Market Business Units across customer segments or therapeutic areas inclusive of Internal Customer Facing Teams and Health Care Professionals.This role works closely with Customer Facing Teams/Leadership across the Business Units and VIVID360 design system Product Owners and collaborates with Marketing/Promotion and Digital Execution Teams. This position provides expertise, defines solutions that enable optimal customer experiences, and defines the appropriate guidance to ensure unbranded/above-brand marketing resources are meaningful to customers and compliant.Key Responsibilities include and may not be limited to:Act as Product OwnerOwn and manage Digital Channel Capabilities to ensure unbranded/above-brand promotional resources are delivered to customers based on the optimal CX/ UXManage and coach a team of full-time employees and vendorsProvide thought leadership and strategic direction for platform improvementWork collaboratively across stakeholders in promotion, marketing, creative agencies and IT to identify and implement areas for process improvementWork with IT to manage ongoing updates/ enhancements to the product roadmapDefine and coordinate technical execution for new capabilities with IT, digital execution team members and creative agenciesContinually assess and bring forward new trends in digital marketing capabilities to improve customer engagementConsult as needed with other functions to assure a cohesive digital presence and alignment across HCP/HCC/MFR websites and portalsOwner of digital channel specific standards and guidance (best practices, channel KPIs, compliance)Communicate with the Marketing/Promotion and Digital Engagement Teams to share channel best practices and standards for content creation, approval and intakeProvide SME consult & approval/signoff for proposed contentEnsure all technical and business guidance documentation is accurate, current and compliantFacilitate a forum for partners to come together and discuss opportunities for innovation with the Web Strategy & Services TeamLead pilot initiatives to implement new capabilities and operationalize them for re-use in the organization across brands or channelsInput/oversight of vendor selection and may manage marketing service vendorsWork with our Company’s analytics group to establish data management and analytics to assess and optimize channel performanceFacilitate the integration between marketing/promotion, legal/regulatory and technical teamsIdentify and implement process improvementsIntegrate feedback from customer and customer facing teams to improve the site functionality and content neededQualifications:Minimum Requirements:Bachelor’s degreeMinimum of 5 years marketing operations experience, marketing agency, marketing support, and/or digital channel innovationMinimum of 7 years of professional work experienceAbility to deal with high complexity projectsDemonstrated success in vendor managementDemonstrated success in advancing initiatives across organizational functionsDemonstrated success in managing peopleOperations and management experienceAbility to work hybrid and come into the North Wales (Upper Gwynedd), PA office at least 3 days per weekPreferred Qualifications:Experience (preferred at least 2 years) working in the Biopharmaceutical or Healthcare industryExperience developing and executing digital marketing strategy successfully while collaborating cross-functionally and building consensus, with effective project management expertiseAgile experience strongly preferredExperience planning and rolling out new capabilities, and the ability to identify and implement scalable process improvements using a data-driven approachDemonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problemsAgile decision maker with the ability to ensure a collaborative, iterative and transparent process for all stakeholders involved.Passion for working with technology products and solving customer needsAbility to collaborate and influence – displays strong interpersonal and relationship management skills, has excellent communication and negotiation skills and demonstrates ability to lead, advocate and develop and strengthen business partnerships

Change Management Skills – ability to gain sponsorship for change and work as a change agent to effectively drive change requiredStrong leadership and communication skills; ability to communicate effectively with both technical and business stakeholdersCurrent Employees applyCurrent Contingent Workers applyUS and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please if you need an accommodation during the application or hiring process.We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.U.S. Hybrid Work ModelEffective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday – Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance OrdinanceLos Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring OrdinanceSearch Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.Employee Status: RegularRelocation: No relocationVISA Sponsorship: NoTravel Requirements: 10%Flexible Work Arrangements: HybridShift: Not IndicatedValid Driving License: NoHazardous Material(s): n/aJob Posting End Date: 01/10/2025*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Expected salary

Location

Gwynedd, PA – Wales

Job date

Sat, 07 Dec 2024 01:31:07 GMT

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