Associate Director, Consumer Marketing

Job title:

Associate Director, Consumer Marketing

Company

MSD

Job description

Job DescriptionThe Pulmonary Arterial Hypertension (PAH)/Rare Disease Business Unit is recruiting an Associate Director of Healthcare Consumer (HCC) Marketing for PAH in the United States. The Associate Director of HCC Marketing will lead key elements of the consumer marketing campaign strategy and execution for a therapy that recently launched in the US. This role will report directly to the US HCC Marketing lead for PAH.Ideally, the candidate will have knowledge of the US pharmaceutical market, experience in direct-to-consumer marketing strategies and campaigns, experience in specialty or rare disease therapy commercialization, and an understanding of US regulatory environment.Location:This position is location agnostic.For remote employees, up to 25% travel to our HQ office in North Wales, PAPrimary Responsibilities:Guide the development and execution of omnichannel consumer education and marketing campaignsEffectively manage agency and vendor partners to develop and deploy compelling and compliant campaign tactics, within timeline and budgetIdentify and pursue opportunities to promote health equity and address social determinants of health through patient support and educational campaignsDrive inclusive and multicultural marketing initiatives, including transcreation and translation of tacticsLeverage customer insights, data, and analytics to make strategic choices, optimize campaigns, and drive continuous improvementPartner closely with other members of the US PAH Consumer Marketing Team to meet quarterly objectivesCollaborate with brand team and cross-functional stakeholders and to ensure consumer marketing strategy is integrated and aligned with overall brand priorities and strategies for other segmentsChampion priorities in the development and execution of consumer marketing strategy and facilitate internal resource trade-offs, as needed. Escalate issues that represent significant barriers to execution and/or business impactThink innovatively, challenge status quo, and gain support to address gapsEducation:Required: BA/BSPreferred: MBA or MPHKnowledge and Skills:Minimum of 5 years of relevant knowledge, including marketingKnowledge of specialty and/or rare disease marketingProven success in executing impactful marketing campaignsDemonstrated leadership skills and ability to partner across the organizationBusiness and financial acumenBias for action and a strong sense of urgencyStrong passion for the patients we serveCommitment to ethics and integrityExperience being a part of diverse teams in a solid line and/or matrix environmentStrong communication skills and executive presencePreferred Knowledge and Skills:Rare disease consumer marketingKnowledge of PAH therapeutic areaStrong understanding of US commercial and regulatory requirementsSolid understanding of social and digital mediaNOTICE FOR INTERNAL APPLICANTSIn accordance with all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

Current Employees applyCurrent Contingent Workers applyUS and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please if you need an accommodation during the application or hiring process.We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.U.S. Hybrid Work ModelEffective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.The Company is required to provide a reasonable estimate of the salary range for this job in certain states and cities within the United States. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.Expected US salary range: $135,500.00 – $213,400.00Available benefits include bonus eligibility, long term incentive if applicable, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. A summary of benefits is listed .Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.Employee Status: RegularRelocation: No relocationVISA Sponsorship: NoTravel Requirements: 25%Flexible Work Arrangements: HybridShift: Not IndicatedValid Driving License: NoHazardous Material(s): N/AJob Posting End Date: 10/8/2024*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Expected salary

Location

Gwynedd, PA – Wales

Job date

Wed, 25 Sep 2024 00:45:03 GMT

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