✨Brand Lead

Job title:

✨Brand Lead

Company

Staycation

Job description

AboutStaycation, c’est l’app qui permet à chacun de s’évader facilement du quotidien en vivant des expériences de 24h ou quelques heures dans les meilleurs hôtels autour de soi.Depuis sa création en 2017, Staycation a contribué à transformer l’hôtellerie en profondeur en convertissant les hôtels en expériences et en les connectant à une toute nouvelle clientèle locale.Staycation, c’est à présent :

• 3 Millions d’utilisateurs (30 ans d’âge moyen)
• 1700+ hôtels partenaires (4-5 étoiles et palaces)
• Des expériences notées 9.3/10 en moyenne par nos utilisateurs

Prendre part à l’aventure Staycation, c’est rejoindre une équipe déterminée à inventer le futur de l’hôtellerie et de la vie en ville.Job DescriptionStaycation is the app that lets people easily escape their daily routines with unique, 24-hour getaways or short experiences at the best hotels nearby.Since launching in 2017, Staycation has redefined the hotel experience by transforming hotels into curated experiences and connecting them with a vibrant local community.Today, Staycation means:3 million users (with an average age of 30)1,700+ partner hotels (4-5 stars and luxury destinations)Experiences rated an average of 9.3/10 by our usersJoining Staycation means becoming part of a team passionate about reimagining the future of hospitality and urban living.✨ MissionAs Brand Lead, you will be responsible for bringing Staycation’s brand vision to life by executing an ambitious marketing strategy across all countries and touchpoints, with the best possible team.📍Main ResponsibilitiesStrategyParticipate to building a consistent brand strategy with Kevin (CMO and Cofounder), based on the company’s vision, mission and objectivesStreamline the strategy into a compelling marketing plan with initiatives, clear objectives, deliverables and KPIsExecutionOwn the marketing plan’s successful delivery across all countries and touchpoints, from run operations to seasonal or adhoc initiatives (campaigns, activations, partnerships…)Oversee the development of creative briefs, content creation (shoots, UGC, in-house production) and media planning to deliver a consistent animation on every touchpoint (SoMe, Website, Newsletters, Ads…)Ensure communications and marketing materials from all teams reflect the established brand guidelines and convey Staycation’s unique point of viewMonitoringEstablish KPIs and use data-driven insights to track brand performance and impactProvide regular reports and recommendations to senior management on brand performance and opportunities for improvementManage the brand and media budgetTeam LeadershipSize and recruit a team of brand professionals (Content Manager, Art Director, etc…)Manage the team and foster a culture of creativity, collaboration, and accountabilityStakeholder ManagementRecruit and liaise with external partners, including a PR agency, creative studios, local editors, freelance experts, media partners, and influencers, to develop impactful partnerships and campaignsBuild strong relationships with key stakeholders within the organization to gain support for brand initiatives and ensure consistent brand messaging across digital, social media, and traditional channels

📌 Key DeliverablesAn outstanding performance in this role will look like:The marketing plan is precisely planned and executed, encompassing both high-impact initiatives – such as major campaigns and key activations – and ongoing, sustainable activities like daily content and engagement. Creativity and brand consistency are evident across all touchpoints in every market.Operational efficiency has seen remarkable improvement, thanks to the introduction of streamlined processes, clear deadlines, and timely resource allocation. This has not only enhanced overall productivity but has also ensured seamless, on-time delivery across all operations.A talented and high-performing team has been recruited and is managed with a strong sense of ownership and accountability, consistently driving impact and earning recognition across the organization.🌍 LocationParis, 20th district – Hybrid🚀 Why Join Us?You’ll have the unique opportunity to work closely with the CMO as their operational partner. In this key role, you’ll help shape and tell the Staycation story, contributing to the strategy and most of all, taking full ownership of execution in our brand deployment.You’ll have a creative playground to activate and deploy Staycation’s vision across all channels. You’ll also build your own team, selecting the talents you’ll collaborate with to bring this vision to life.As we pursue international expansion, you’ll play a vital part in ensuring our brand resonates globally while retaining its local impact. This is a rare chance to drive innovation, influence a brand’s evolution, and support its growth on a global scale.🎯 You’re the Ideal Candidate if You:Must HaveBac+5 in Marketing or Communications8-10 years of experience in Brand Management within B2C brands or agencies, with a strong digital focusSignificant experience in team managementExcellent organizational, project management, and leadership skillsStrong budget management capabilities, with the ability to plan and execute long-term marketing initiatives.Experience leading creative teams and working with influencersFluent in French (native level) and EnglishNice to HaveExperience in marketing campaigns across all touchpoints (website, newsletters, social media, etc.)Experience with CRM systemsKnowledge of Figma⚙️ Recruitment ProcessIntro Call with Isabella, our People Lead (30 min)Hiring Manager Interview with Kevin, CMO and Cofounder (1h)Take-home business caseBusiness Case Debrief (1h)Meeting the Founders (1h) and the team (30 min)

Expected salary

Location

Paris

Job date

Thu, 31 Oct 2024 06:05:54 GMT

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