Product Marketing Executive

Job title:

Product Marketing Executive

Company

Simplyhealth

Job description

Up to £34,000 + flexible benefits pot + pension + healthplan + 36 days holiday + hybrid workingAre you passionate about making a positive impact on people’s lives? Do you want to be part of a company that is striving to revolutionise access to healthcare in the UK? At Simplyhealth, our health plans provide the opportunity to attend routine dental treatments, visit the optician, have complementary therapies (e.g. physio) and much more by providing financial support to those that really need it.But we’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing.We’re looking for a passionate and knowledgeable Marketer to join the Product Marketing team on a 12-month contract to support the Healthplan portfolio. This role will be split across activations and focusses within both the B2B and B2C health industries, with a lean towards B2B activity primarily.Reporting into the Senior Product Marketing Manager, you’ll support delivery of commercially astute, data-driven and customer-centric marketing campaigns for products within your portfolio.This varied and strategic role will require you to also work closely with our wider specialist Marketing teams (CRM, Communications, Content, Brand, Growth, Events etc.). You’ll collaborate to deliver acquisition, engagement and retention product marketing campaigns that drive business goals and ROI, delivering positive customer outcomes.Responsibilities include:

• Delivering data-driven, commercially astute marketing campaigns that drive growth, ROI, and measurable customer outcomes for your product portfolio. You will support the delivery of marketing strategies working across acquisition, migration, and retention.
• Work closely with Direct Sales team to understand and prioritise workload and balance needs of the team with the overarching strategic plan to achieve growth
• Working collaboratively across the marketing teams, you will ensure all campaigns focus on the best possible routes to market and utilise the most effective marketing channels (measured against OKRs and ROI)
• Routinely communicating and reporting on marketing campaign progress with key stakeholders (across levels)
• Developing and maintaining a solid understanding of your product area and market, in order to flex/evolve marketing campaigns to drive opportunities and meet customer needs as they arise
• Understanding business requirements and market opportunities and supporting in translating these into effective campaigns
• Supported by the Senior Product Marketing Manager, effectively managing marketing budget to assess opportunities in terms of ROI and report effectively
• Contributing to and encouraging a positive team culture, ensuring an excellent team reputation across the business, and role-modelling Simplyhealth’s behaviours to drive a customer-centric culture of performance, curiosity and agility.

About YouWe’re looking for a strategic Marketing professional, with sharp commercial acumen, who thrives when working across projects with different stakeholders. If this sounds like you, we’d love to hear from you!To be considered, you’ll need to have:

• Demonstrable experience in B2B marketing, with a focus on generating GTM plans and delivery
• Proven experience of executing B2B and B2C marketing strategies that drive pipeline sales and growth
• Experience creating and delivering effective marketing campaigns with strong ROI
• Data-centric mindset; experience utilising data and insight to inform approaches and drive outcomes
• Self-motivated, self-starter with a strong analytical mindset; commercial astute and results-driven
• Sound knowledge of all core marketing channels and full marketing mix
• Comfortable working with a broad range of stakeholders (from external agencies to internal product, marketing, sales and clinical teams)
• Excellent project management skills; ability to manage multiple projects, and at ease in matrix/agile environments.

Ideally you might also have:

• Knowledge of / interest in the Corporate Health and Wellbeing market
• Experience working in a regulated market
• Prior sales experience and / or working closely with sales teams to deliver lead generation and growth

What’s in it for youAs well as a competitive salary, our benefits package includes:

• Group bonus scheme
• Generous pension with a 6% pension gift from us
• 28 days holiday (plus bank holidays) – with the option to buy and sell a further 5 days
• Flexible benefits pot (which you can choose to use against some great benefits such as critical illness, private medical insurance, shopping vouchers and more)
• Your own health plan
• Access to a wellbeing hub
• Shopping discounts
• Recognition awards
• Give as you earn
• 3 volunteering days

We have a head office in Hampshire, but depending on your role, you’ll be able to enjoy our ‘smart working’ approach This means you can flex when and where you spend your time. For many of us this means day to day work can be handled remotely, but there will also be times when we need to come together in the office to collaborate, attend training sessions, induction, briefings and more.Your Recruitment JourneyWe’re focused on providing an application, assessment and onboarding journey that is fair, consistent, diverse and inclusive for all, allowing us to hire top talent based on the skills and behaviours pivotal to your and our success.Your process

• Screening call with Talent Acquisition Team
• Virtual Interview with the hiring manager and team
• Aptitude assessment

• Offer

Should you require any additional support with your application, or need us to make any adjustments for you, please contact our Talent Team: .Please note: Working for a purpose driven company like ours is a fantastic opportunity so we often receive high volumes of applications for our roles. In these cases, we may close our job adverts early and aren’t able to consider applications after this time.#LI-Remote

Expected salary

Location

Andover, Hampshire

Job date

Sun, 17 Nov 2024 05:20:56 GMT

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