Media & Audience Strategy Lead

Job title:

Media & Audience Strategy Lead

Company

Volvo Cars

Job description

You want an exciting career that contributes to positive change. So, what’s your next move? Flexible Location: London (UK),New York (USA), or Gothenburg/Stockholm(Sweden).
Imagine being part of the most exciting industry on the planet. Our future is all about tech – electrified and eventually self-driving cars, totally connected to people’s everyday lives. But how do we introduce this future in a way that’s safe and sustainable? These are some of the questions we’re solving here at Volvo Cars.
Some of the most exciting action is within the Global Marketing organisation, which oversees all of Volvo’s marketing to ensure the flawless development and execution of world-class communications.
Join us and watch your ideas shape the future of mobility.Global Marketing Strategy – let’s introduce ourselvesAs Media & Audience Strategy Lead, you will report to the Global Head of Marketing Strategy. The Marketing Strategy Team’s goal is to support the organization with strategic guidance and best practice in marketing to maximize short-term sales and long-term brand equity by making data driven decisions and holding marketing investments accountable for real business results.
The team contains of a range of specialists, covering Brand insights, Creative insights, Strategic Planning, Investment strategy and Marketing strategy.Media & Audience Strategy Lead – this is what you’ll do
With strong experience in media strategy & planning you will act as a subject matter expert on all media strategy matters and continuously challenge and inspire both the internal team and media agency partners to deliver on company objectives in the most effective way. You will lead the creation and championing of the global media strategy for Volvo Cars to direct media planning efforts across global agency partners and marketing teams. You will utilize your media expertise to support Campaign development teams and local market teams with clear campaign activation playbooks that will enable markets to utilize proven best practices and lessons learned for new campaigns. You will also collaborate with global agency partners to develop an actionable audience framework that enables Volvo to effectively reach the intended consumer in the right channels at the right time to drive long-term brand saliency and short-term sales.Here’s a bit of what you will be doing in more detail:

• Act as Subject Matter Expert on all media strategy matters in the development of strategic briefs and campaign activation kits.
• Partner with global media agency leads to establish global alignment and consistency in the media activation approach across all markets.
• Support Media activation team with clear definitions of KPIs to meet strategic media goals.
• Develop standardized media playbooks to support different types of campaigns such as brand building vs sales promotion campaigns.
• Champion audience-first thinking within strategy and media teams.
• Collaborate with Consumer insights and Market intelligence teams on extracting insights to guide higher quality audience targeting and media effectiveness.
• Collaborate with AdTech teams to align innovation agenda with media strategy.
• Provide the marketing organization with understanding of differences and changes in media consumption behavior across markets, audiences and categories to ensure the brand is meeting consumers in the most relevant channels.
• Organize workshops and learning sessions to develop deeper understanding of emerging trends, tools and methods to further improve media effectiveness.

We’re looking for you!
You are communicative, open-minded and have a pro-active attitude. You have an ability to challenge the organization in an inspiring way and foster constructive discussion. You bring a high degree of business acumen, with understanding of globally operating business models and a strong interest in the automotive industry and overall consumer trends.Qualifications:

• Bachelor’s degree in Media, Marketing, Communications or related field.
• 3 or more years of experience in leading media strategy for a brand or agency.
• Understanding and experience of China media landscape preferred.
• Experience from project managing within media agencies
• Understanding of audience building and utilization in media planning.
• Experienced in driving output from media agencies, operationally and strategically
• Excellent project management skills, ability to manage complex projects across a varied set of stakeholders
• Experience with operating in complex and global organizations
• Excellent communication & reporting skills
• Experience of working close to Management

Most of all, you share our values and can see everyone’s potential. Your warm personality and eagerness to collaborate will be welcomed by all of us!Benefits & Life at Volvo Car UK:

• Competitive salaries that are reviewed and benchmarked annually
• Discretionary, performance related bonus scheme that rewards you whilst you help us to achieve our goals
• Hybrid working in our agile, state of the art offices or from home when convenient for you and your family
• Everyday flexible working Monday-Friday, 7am-7pm depending on business needs
• 28 days holiday + bank holidays (4 fixed & 4 unfixed) + the opportunity to buy up to 5 additional days
• 15 days’ work from anywhere in the world policy
• 24 weeks enhanced and flexible parental leave for all employees regardless of gender up to a child’s 3rd birthday
• Matched pension contribution up to 5%
• Wellbeing benefits
• 2 paid volunteering / charity days per year
• Access to our preferential employee lease car scheme for you and your family
• Subsidised onsite restaurant plus free refreshments and snacks
• Onsite electrical charging for your Plug-In Hybrid Electric or Battery Electric vehicle.
• A set salary sacrifice spend limit, refreshed every tax year for you to choose from multiple services and products to suit your lifestyle whilst saving on tax and NI within our extensive flexible benefits platform
• Discounted shopping site with 100s of brands and online retailers

Diversify our future:
Volvo Cars is an equal opportunities employer. We are a company for people who care about other people and for the world we live in. We celebrate diversity and inclusion in the workplace and are committed to equality of opportunity for all employees and employment practices, including hiring, recruiting, and promotion. It’s what you do that counts and we are always looking to expand perspectives and voices to shape our future. With us, you can truly be yourself, embrace new opportunities, thrive and a make a difference.Let’s get to know each other
Welcome to apply by the latest on the 4th of November and we will do our best to keep you updated throughout the process.
If you have any questions about the role, please contact Hiring Manager at Alexander Dramountanis [email protected]
If you have any questions about the recruitment process, please contact Senior Recruiter Simona Popencu at [email protected].
Make sure to submit your application in English and note that applications via email will not be considered due to GDPR.
Welcome with your application!Volvo Cars – Driving change together
Volvo Cars’ success is the result of a collaborative, diverse, and inclusive working environment. Today, we are one of the most well-known and respected car brands, with around 43,000 employees across the globe. At Volvo Cars, your career is designed around your skills and aspirations, allowing you to reach your fullest potential.
Over the next three years, we aim to grow revenue by 50%, and by 2025 50% of our cars will be fully electric. Join us on this exciting journey as we pioneer the driving and electrification technologies of the future. An inspiring and creative workplace awaits you!#LI-SP1#LI-hybridLondon, GB, SL6 4FLJob requisition ID: 74353

Expected salary

Location

London

Job date

Tue, 22 Oct 2024 23:34:11 GMT

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